China Content Monthly Summary
– 2023.3.1-2022.3.31 –
TL;DR
这个报告是关于Canva Content Library用户端使用汇总，通过这个报告你可以看到：
- 用户希望在Canva找到什么类型的内容
- 用户用量最多的模板/照片/素材/字体等
by Search Volumn
by Template / Ingredient export
Template
Top 50 search in marketplace
1.logo | 11.简历模板 | 21.喜报 | 31.活动 | 41.中国风 |
2.妇女节 | 12.植树节 | 22.封面 | 32.音乐 | 42.作品集 |
3.个人简历 | 13.惊蛰 | 23.招聘海报 | 33.表格 | 43.花 |
4.春天 | 14.美食 | 24.开学 | 34.公众号封面 | 44.背景 |
5.红色 | 15.旅游 | 25.清明 | 35.清明节 | 45.自我介绍 |
6.雷锋 | 16.ppt | 26.可爱 | 36.蓝色 | 46.315 |
7.课堂展示演示文稿 | 17.女神节 | 27.绿色 | 37.公众号 | 47.生日 |
8.招聘 | 18.简约 | 28.校园 | 38.学雷锋 | 48.咖啡 |
9.春分 | 19.科技 | 29.三八妇女节 | 39.消费者权益日 | 49.红色精神 |
10.古风 | 20.ppt模板 | 30.运动 | 40.求职简历 | 50.早安 |
“Logo依然是用户第一搜索需求，3月以来可以看到简历需求快速上升，一些热点/节日的搜索需求仍然占有很大份额“
Top 10 template exports
Exports range：26,584 - 89,440
“对比上月，海报退出了前十名，全部由演示文稿补位“
Top 10 PRO Template Exports
Exports range：2,792 - 4,959
“ToB场景/对个人增值的设计内容，用户付费意愿更高“
Take the value in the template of the top 300 total applies
Top 10 Export Rates
“春日模板和招聘模板在3月表现突出，切合了实际的用户需求场景”
Top 10 category exports
手机邀请函
微信公众号封面
手机壁纸
微信朋友圈
演示文稿
手机海报
海报（竖版）
名片（横版）
Logo
简历
“演示文稿/简历在本月超过海报成为第一大Category，手机邀请函首次上榜进入前十”
top 5 export categories-演示文稿
Exports range：39,837 - 19,913
“开学之后，教育类演示文稿用量显著增加”
top 5 export categories-简历
Exports range：89,440 - 9,015
“年后金三银四招聘季，简历需求明显增加，风格以正式/冷色为主“
top 5 export categories-海报
Exports range：25,457 - 9,385
“Creator表现优异，海报Top 10中90%来自Creator"
top 5 export categories-微信公众号封面
Exports range：14,865- 4,301
“微信公众号封面更受时效性需求影响"
top 5 export categories-手机海报
Exports range：11,576 - 3,672
“Creator同样表现优异”
Ingredient
Top 50 search in Object Panel
1.边框 | 11.长方形 | 21.红色 | 31.线 | 41.咖啡 |
2.箭头 | 12.雷锋 | 22.圆圈 | 32.数字 | 42.正方形 |
3.花 | 13.爱心 | 23.云 | 33.山 | 43.二维码 |
4.背景 | 14.表格 | 24.圆 | 34.方框 | 44.虚线 |
5.相框 | 15.蝴蝶 | 25.人 | 35.水墨 | 45.音符 |
6.文本框 | 16.文字框 | 26.玫瑰 | 36.横线 | 46.运动 |
7.渐变 | 17.对话框 | 27.太阳 | 37.阴影 | 47.妇女节 |
8.线条 | 18.古风 | 28.春天 | 38.音乐 | 48.水 |
9.框 | 19.书 | 29.树 | 39.分割线 | 49.地球 |
10. 星星 | 20.人物 | 30.科技 | 40.圆形 | 50.文字 |
Top 20 free Photo Export
applies: 2023
Exports: 43767
export rate:2163.47%
applies: 4153
Exports: 36378
export rate:875.95%
applies: 3372
Exports: 22820
export rate:676.75%
applies: 4534
Exports: 16757
export rate:369.59%
applies: 2922
Exports: 6551
export rate:224.20%
applies: 4346
Exports: 4448
export rate:102.35%
applies: 5214
Exports: 4247
export rate:81.45%
applies: 2741
Exports: 3799
export rate:138.60%
applies: 5759
Exports: 2893
export rate:50.23%
applies: 2591
Exports: 2304
export rate:88.92%
applies: 2928
Exports: 2129
export rate:72.71%
applies: 2227
Exports: 1744
export rate:78.31%
applies: 1688
Exports: 1723
export rate:102.07%
applies: 2360
Exports: 1692
export rate:71.69%
applies: 2767
Exports: 1665
export rate:60.17%
applies: 1813
Exports: 1648
export rate:90.90%
applies: 2589
Exports: 1429
export rate:55.20%
applies: 2127
Exports: 1422
export rate:66.85%
applies: 2732
Exports: 1245
export rate:45.57%
applies: 2396
Exports: 541
export rate:22.58%
“绝大多数为模板中的背景图片”
Top 20 Pro Photo Export
applies: 930
Exports: 1470
export rate:158.06%
applies: 442
Exports: 913
export rate:206.56%
applies: 204
Exports: 888
export rate:435.29%
applies: 654
Exports: 834
export rate:127.52%
applies: 1413
Exports: 795
export rate:56.26%
applies: 332
Exports: 778
export rate:234.34%id:MADxLGd_j5g
applies: 214
Exports: 765
export rate:357.48%、
applies: 263
Exports: 754
export rate:286.69%
applies: 298
Exports: 724
export rate:242.95%
applies: 639
Exports: 691
export rate:108.14%
applies: 492
Exports: 604
export rate:122.76%
applies: 157
Exports: 565
export rate:359.87%
applies: 365
Exports: 536
export rate:146.85%
applies: 212
Exports: 480
export rate:226.42%
applies: 504
Exports: 476
export rate:94.44%
applies: 253
Exports: 475
export rate:187.75%
applies: 198
Exports: 470
export rate:237.37%
applies: 235
Exports: 455
export rate:193.62%
applies: 717
Exports: 434
export rate:60.53%
applies: 183
Exports: 411
export rate:224.59%
“绝大多数为模板中的背景图片”
applies: 542
Exports: 1561
export rate:288.01%
Top 20 free Element Export
*此数据为除去2022全年top20 elements的数据
applies: 72
Exports: 1475
export rate:2048.61%
applies: 123
Exports: 1389
export rate:1129.27%
applies: 118
Exports: 1379
export rate:1168.64%
applies: 116
Exports: 1377
export rate:1187.07%
applies: 135
Exports: 1330
export rate:985.19%
applies: 163
Exports: 1321
export rate:810.43%
applies: 205
Exports: 1305
export rate:636.59%
applies: 80
Exports: 1305
export rate:449.51%
applies: 137
Exports: 1227
export rate:895.62%
applies: 232
Exports: 1183
export rate:509.91%
applies: 159
Exports: 1144
export rate:719.50%
applies: 162
Exports: 1115
export rate:688.27%
applies: 104
Exports: 1069
export rate:1027.88%
applies: 70
Exports: 1067
export rate:1524.29%
applies: 135
Exports: 1046
export rate:774.81%
applies: 215
Exports: 1032
export rate:480.00%
applies: 256
Exports: 1015
export rate:396.48%
applies: 68
Exports: 1012
export rate:1488.24%
applies: 144
Exports: 959
export rate:665.97%
“绝大多数为模板中的元素”
applies: 78
Exports: 438
export rate:561.54%
applies: 73
Exports: 111
export rate:152.05%
Top 20 Pro Element Export
*此数据为除去2022全年top20 elements的数据
applies: 348
Exports: 204
export rate:58.62%
applies: 125
Exports: 25
export rate:2048.61%
applies: 22
Exports: 145
export rate:659.09%
applies: 22
Exports: 122
export rate:554.55%
applies: 22
Exports: 93
export rate:422.73%
applies: 62
Exports: 90
export rate:145.16%
applies: 15
Exports: 82
export rate:546.67%
applies: 52
Exports: 80
export rate:153.85%
applies: 17
Exports: 69
export rate:405.88%
applies: 96
Exports: 53
export rate:55.21%
applies: 53
Exports: 57
export rate:107.55%
applies: 48
Exports: 63
export rate:131.25%
applies: 22
Exports: 52
export rate:236.36%
applies: 16
Exports: 52
export rate:325.00%
applies: 73
Exports: 54
export rate:73.97%
applies: 110
Exports: 53
export rate:48.18%
applies: 22
Exports: 51
export rate:231.82%
applies: 34
Exports: 49
export rate:144.12%
“绝大多数为模板中的元素”
“没有任何Pro Fonts进入Top 50”
Creator
Top 10 export template
total exports 36723
total exports 25457
total exports 18980
total exports 18482
total exports 16739
total exports 15380
total exports 13481
total exports 13181
total exports 12543
total exports 12386
Top 10 export rate
