China Content Monthly Summary
– 2023.5.1-2022.5.31 –
TL;DR
这个报告是关于Canva Content Library用户端使用汇总，通过这个报告你可以看到：
- 用户希望在Canva找到什么类型的内容
- 用户用量最多的模板/照片/素材/字体等
- 内容收入构成
by Search Volumn
by Template / Ingredient export
Content ARR
Data Date: May 31
video 视频
0.9%
template 模板
27.2%
vector 矢量素材
29.4%
audio 音频
1%
font 字体
8.1%
text_group 字体组
11.7%
media
0.2%
text_effect 字体组
5.9%
raster 照片/素材
15.5%
Other ARR
$4,743,385
39%
61%
Content ARR
$3,061,334
Data Source: https://app.mode.com/canva/reports/50046dd9ba7d & https://app.mode.com/canva/reports/66ad225ab501
Template
Data Source: https://app.mode.com/canva/reports/181acc54e07f
Template ARR
Jan 01 - May 31
Unit: USD
$499,331
template_arr
500,000
400,000
300,000
200,000
100,000
0
2023-01-01 00:00:00
2023-01-04 00:00:00
2023-01-07 00:00:00
2023-01-10 00:00:00
2023-01-13 00:00:00
2023-01-16 00:00:00
2023-01-19 00:00:00
2023-01-22 00:00:00
2023-01-25 00:00:00
2023-01-28 00:00:00
2023-01-31 00:00:00
2023-02-03 00:00:00
2023-02-06 00:00:00
2023-02-09 00:00:00
2023-02-12 00:00:00
2023-02-15 00:00:00
2023-02-18 00:00:00
2023-02-21 00:00:00
2023-02-24 00:00:00
2023-02-27 00:00:00
2023-03-02 00:00:00
2023-03-05 00:00:00
2023-03-08 00:00:00
2023-03-11 00:00:00
2023-03-14 00:00:00
2023-03-17 00:00:00
2023-03-20 00:00:00
2023-03-23 00:00:00
2023-03-26 00:00:00
2023-03-29 00:00:00
2023-04-01 00:00:00
2023-04-04 00:00:00
2023-04-07 00:00:00
2023-04-10 00:00:00
2023-04-13 00:00:00
2023-04-16 00:00:00
2023-04-19 00:00:00
2023-04-22 00:00:00
2023-04-25 00:00:00
2023-04-28 00:00:00
2023-05-01 00:00:00
2023-05-04 00:00:00
2023-05-07 00:00:00
2023-05-10 00:00:00
2023-05-13 00:00:00
2023-05-16 00:00:00
2023-05-19 00:00:00
2023-05-22 00:00:00
2023-05-25 00:00:00
2023-05-28 00:00:00
2023-05-31 00:00:00
January
February
March
April
May
Data Source: https://app.mode.com/canva/reports/1363f42d9b77
Top 50 search in marketplace
1.logo | 11.招聘 | 21.简约 | 31.五四青年节 | 41.思维导图 |
2.个人简历 | 12.户外活动 | 22.旅游 | 32.绿色 | 42.蓝色 |
3.母亲节 | 13.ppt模板 | 23.母亲节海报 | 33.答辩 | 43.心理健康 |
4.课堂展示演示文稿 | 14.六一 | 24.喜报 | 34.招聘海报 | 44.简历封面 |
5.ppt | 15.小满 | 25.活动海报 | 35.可爱 | 45.运动 |
6.红色 | 16.美食 | 26.求职简历 | 36.封面 | 46.表格 |
7.儿童节 | 17.立夏 | 27.简约ppt | 37.五一放假通知 | 47.五四 |
8.情人节 | 18.海报（竖版） | 28.海报（竖版） | 38.毕业 | 48.音乐 |
9.520 | 19.科技 | 29.运动 | 39.论文答辩 | 49.中国风 |
10.古风 | 20.毕业答辩 | 30.可爱 | 40.节目单 | 50.音乐节 |
“与上月相比，Logo依然是第一搜索需求，其它热门搜索变化较小，5月热门节日被6月热门节日替换“
Top 10 template exports
Exports range：32,683 - 93,833
“ 高校主题的模版霸榜前十 “
Top 10 Attributed arr
“用户在5月对演示文稿，海报付费意愿高，主题为教育，作品集和活动类“
Take the value in the template of the top 300 total applies
Top 10 Export Rates
“5月转化高的模版为海报，邀请函和微信公众号封面，主要话题为：活动，节日，政务“
Top 10 category exports
日签
logo
微信公众号封面
手机邀请函
手机海报
演示文稿
简历
长图
海报（竖版）
小红书帖子
“对比上月，TOP 5 Category无变化，仅有排序变化，演示文稿依然是最受欢迎的模板类别”
top 5 export categories-演示文稿
Exports range：83,752 - 27,299
“教育类演示文稿依然更受市场欢迎，其中校园课件、答辩类演示文稿需求上升较快”
top 5 export categories-海报
Exports range：19,461- 7,382
“对比4月，简洁、单一的节日宣传海报表现不再强劲，内容更丰富的功能性活动通知类型的海报更受欢迎"
top 5 export categories-手机海报
Exports range：10,299- 3,884
“母亲节、520替换了五一节日手机海报，与海报（竖版）不同，简约清爽的更方便用户在数字媒体中传播”
top 5 export categories-简历
Exports range：93,410 - 10,946
“对比上月，多加了2个简历封面模版。”
top 5 export categories-微信公众号封面
Exports range：13,440- 4,206
“除当月热门节日外，通知、新闻资讯类的模板依然受到欢迎"
Ingredient
ingredients ARR
May 01 - May 31
Unit: USD
audio
font
raster
vector
video
frame
media
text_effect
text_group
$1,596,833
Feb
Mar
April
May
Data Source: https://app.mode.com/canva/reports/66ad225ab501
Top 50 search in Object Panel
1.边框 | 11.长方形 | 21.云 | 31.玫瑰 | 41.虚线 |
2.箭头 | 12.渐变 | 22.红色 | 32.圆形 | 42.云朵 |
3.花 | 13.表格 | 23.书 | 33.数字 | 43.气泡 |
4.背景 | 14.文字框 | 24.圆 | 34.线 | 44.正方形 |
5.文本框 | 15.母亲节 | 25.太阳 | 35.水墨 | 45.阴影 |
6.相框 | 16.对话框 | 26.人 | 36.毕业 | 46.运动 |
7.爱心 | 17.对话框 | 27.科技 | 37.咖啡 | 47.横线 |
8.线条 | 18.古风 | 28.圆圈 | 38.音乐 | 48.音符 |
9.星星 | 19.蝴蝶 | 29.方框 | 39.山 | 49.飞机 |
10. 框 | 20.人物 | 30.520 | 40.分割线 | 50.树 |
“整体搜索量对比4月都有所提升”
Top 20 free Photo Export
applies: 4339
Exports: 28102
export rate:647.66%
applies: 1909
Exports: 19677
export rate:1030.75%
applies: 3474
Exports: 11782
export rate:339.15%
applies: 9771
Exports: 6081
export rate:62.24%
applies: 3550
Exports: 4963
export rate:139.80%
applies: 8104
Exports: 4354
export rate:53.73%
applies: 3238
Exports: 3926
export rate:121.25%
applies: 4114
Exports: 2338
export rate:56.83%
applies: 3484
Exports: 1663
export rate:47.73%
applies: 2462
Exports: 1445
export rate:58.69%
applies: 2652
Exports: 1381
export rate:52.07%
applies: 2284
Exports: 1360
export rate:59.54%
applies: 2226
Exports: 927
export rate:41.64%
applies: 3167
Exports: 660
export rate:20.84%
applies: 2735
Exports: 1318
export rate:48.19%
applies: 2425
Exports: 652
export rate:26.89%
applies: 2195
Exports: 1162
export rate:52.94%
applies: 4553
Exports: 623
export rate:13.68%
applies: 1970
Exports: 1138
export rate:57.77%
applies: 2125
Exports: 307
export rate:14.45%
“绝大多数为模板中的背景图片”
applies: 941
Exports: 1970
export rate:209.35%
Top 20 Pro Photo Export
applies: 551
Exports: 1816
export rate:329.58%
applies: 764
Exports: 1260
export rate:164.92%
applies: 281
Exports: 1163
export rate:413.88%
applies: 247
Exports: 1038
export rate:420.24%
applies: 977
Exports: 845
export rate:86.49%
applies: 257
Exports: 812
export rate:315.95%
applies: 549
Exports: 681
export rate:124.04%
applies: 330
Exports: 664
export rate:201.21%
applies: 1347
Exports: 647
export rate:48.03%
applies: 520
Exports: 598
export rate:115.00%
applies: 1044
Exports: 569
export rate:54.50%
applies: 755
Exports: 566
export rate:74.97%
applies: 353
Exports: 479
export rate:135.69%
applies: 342
Exports: 450
export rate:131.58%
applies: 242
Exports: 448
export rate:185.12%
applies: 500
Exports: 413
export rate:82.60%
applies: 386
Exports: 346
export rate:89.64%
applies: 411
Exports: 324
export rate:78.83%
applies: 409
Exports: 234
export rate:57.21%
“绝大多数为模板中的背景图片”
Top 20 free Element Export
*此数据为除去2022全年top20 elements的元素
applies: 11748
Exports: 123190
export rate:1048.60%
applies: 3405
Exports: 101388
export rate:2977.62%
applies: 6201
Exports: 75745
export rate:1221.50%
applies: 8696
Exports: 71226
export rate:819.07%
applies: 4410
Exports: 98225
export rate:2227.32%
applies: 5226
Exports: 63827
export rate:1221.34%
applies: 3652
Exports: 96780
export rate:2650.05%
applies: 4116
Exports: 78175
export rate:1899.30%
applies: 7318
Exports: 61014
export rate:833.75%
applies: 3774
Exports: 56905
export rate:1507.82%
applies: 6520
Exports: 53028
export rate:813.31%
applies: 2722
Exports: 46784
export rate:1718.74%
applies: 3852
Exports: 52756
export rate:1369.57%
applies: 3389
Exports: 46603
export rate:1375.13%
applies: 6144
Exports: 52228
export rate:850.07%
applies: 3765
Exports: 44084
export rate:1170.89%
applies: 4491
Exports: 51532
export rate:1147.45%
applies: 2771
Exports: 50420
export rate:1819.56%
applies: 3841
Exports: 43235
export rate:1125.62%
applies: 6505
Exports: 38826
export rate:596.86%
“绝大多数为模板中的元素”
applies: 3994
Exports: 16027
export rate:401.28%
Top 20 Pro Element Export
*此数据为除去2022全年top20 elements的元素
applies: 1860
Exports: 7614
export rate:409.35%
applies: 11741
Exports: 7151
export rate:60.91%
applies: 798
Exports: 5045
export rate:632.21%
applies: 2087
Exports: 4675
export rate:224.01%
applies: 1627
Exports: 3570
export rate:219.42%
applies: 481
Exports: 3411
export rate:709.15%
applies: 1438
Exports: 3227
export rate:224.41%
applies: 1699
Exports: 3006
export rate:176.93%
applies: 3627
Exports: 2910
export rate:80.23%
applies: 2486
Exports: 2861
export rate:115.08%
applies: 3247
Exports: 2813
export rate:86.63%
applies: 2120
Exports: 2800
export rate:132.08%
applies: 2037
Exports: 2603
export rate:127.79%
applies: 2724
Exports: 2530
export rate:92.88%
applies: 3219
Exports: 2523
export rate:78.38%
applies: 3859
Exports: 2481
export rate:64.29%
applies: 6142
Exports: 2116
export rate:34.45%
applies: 2556
Exports: 2085
export rate:81.57%
applies: 966
Exports: 2043
export rate:211.49%
“绝大多数为模板中的元素”
Top 50 fonts Export
“比较上月 Top 50 的字体导出排名有少量变化，但导出量总体比上月大。可画汤圆、糕点铺导出减少，新上线可画榜书跻身Top 50。无 Pro Fonts 进入Top 50
字体用量受产品配置 / 字体展示排序 / 模版用量影响较大”
Creator
Data Source: https://app.mode.com/canva/reports/181acc54e07f
Creator Template ARR
May 01 - May 31
Unit: USD
Creator Template ARR
60,000
40,000
20,000
0
$52,787
2023/1/1 0:00
2023/1/4 0:00
2023/1/7 0:00
2023/1/10 0:00
2023/1/13 0:00
2023/1/16 0:00
2023/1/19 0:00
2023/1/22 0:00
2023/1/25 0:00
2023/1/28 0:00
2023/1/31 0:00
2023/2/3 0:00
2023/2/6 0:00
2023/2/9 0:00
2023/2/12 0:00
2023/2/15 0:00
2023/2/18 0:00
2023/2/21 0:00
2023/2/24 0:00
2023/2/27 0:00
2023/3/2 0:00
2023/3/5 0:00
2023/3/8 0:00
2023/3/11 0:00
2023/3/14 0:00
2023/3/17 0:00
2023/3/20 0:00
2023/3/23 0:00
2023/3/26 0:00
2023/3/29 0:00
2023/4/1 0:00
2023/4/4 0:00
2023/4/7 0:00
2023/4/10 0:00
2023/4/13 0:00
2023/4/16 0:00
2023/4/19 0:00
2023/4/22 0:00
2023/4/25 0:00
2023/4/28 0:00
2023/5/1 0:00
2023/5/4 0:00
2023/5/7 0:00
2023/5/10 0:00
2023/5/13 0:00
2023/5/16 0:00
2023/5/19 0:00
2023/5/22 0:00
2023/5/25 0:00
2023/5/28 0:00
2023/5/31 0:00
January
February
March
April
May
Data Source: https://app.mode.com/canva/reports/1363f42d9b77
Top 10 export template
total exports 83752
total exports 35764
total exports 26715
total exports 22458
total exports 17879
total exports 17869
total exports 17854
total exports 16836
total exports 15283
total exports 14733
“Creator创造的答辩演示文稿跃居模板收入榜第一，一个月内，获得了超过8万次的下载量”
Top 10 export rate
