China Content Monthly Summary
– 2023.8.1-2023.8.31 –
Created by China Design Team
|
English Version
More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn
TL;DR
THIS REPORT IS A SUMMARY OF CANVA CONTENT LIBRARY USER USAGE. THROUGH THIS REPORT, YOU CAN SEE:
- What type of content do users want to find on Canva
- Templates/photos/materials/fonts with the highest user usage
- Composition of Content Revenue
by Search Volumn
by Template / Ingredient export
Content ARR
Data Date: August 31
Other ARR
$4,736,767
42%
58%
Content ARR
$3,314,883
text_group
7%
text_effect
4%
video
0.6%
vector
19.2%
raster
10.4%
font
5.3%
audio
0.6%
template
52.3%
Data Source: https://app.mode.com/canva/reports/50046dd9ba7d & https://app.mode.com/canva/reports/66ad225ab501
Template
Template ARR
April 01 - August 31
Unit: USD
$1806647
template_arr
2,000,000
1,500,000
1,000,000
500,000
0
2023/4/1 0:00
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2023/8/29 0:00
April
May
June
July
August
Data Source: https://app.mode.com/canva/reports/1363f42d9b77
Top 50 search in marketplace
1.logo | 11.Recruitment | 21.Antique | 31.Cover | 41.Activity |
2.Qixi Festival | 12.ppt | 22.the Limit of Heat | 32.Recruitment poster | 42.Catering logo |
3.Presentation（16:9） | 13.Recruitment | 23.play with me | 33.Enrollment poster | 43.Cover of WeChat official account |
4.Free mobile poster | 14.PPT template | 24.Technology | 34.Invitation to the graduation banquet | 44.Works Collection |
5.Personal resume | 15.Poster (vertical version) | 25.Self introduction | 35.price list | 45.Tables |
6.Free ppt templates | 16.Barbie | 26.Qixi Festival poster | 36.travel | 46.green |
7.Free ppt | 17.Recruitment of clubs | 27.birthday | 37.self-introduction | 47.Recruitment of Student Union |
8.the Beginning of Autumn | 18.recruitment poster | 28.simple | 38.good morning | 48.Mid-autumn |
9.Red | 19.Story Cover | 29.blue | 39.graduation dinner | 49.Cover of WeChat official account |
10.Class presentation presentation | 20.Good news | 30.fine food | 40.Enrollment | 50.Love Story Cover |
"Compared with the past three months, Logo is still the first search demand, as the campus season
approaches, the campus theme related design search rankings began to gradually rise!" "
Top 10 user AttractIVE templates
The top 10 templates with conversion rates from User impressed to Applied,
From the top 100 templates by total users applying
All the above are free templates.
After the summer trough, the data gradually rebounded in August
The return of college students has brought resumes back to the popular stage. 60% of the top 10 user attractiveness rankings are resumes, which is a big change from July when all were presentations.
Trend topics: Children's invitations, fresh puzzles, good news, student club welcome, suitable for the start of school scene
Top 10 user Usability templates
The top 10 templates with conversion rates from User Applied to Exported
From the top 100 templates by total users exporting
Compared with last month, total users exporting increased by 7%
The template of Top 1 is the same as that of July, and the resumes of Top3 also appear in the top 10 of July, even though they are all Pro templates.
Other templates are in line with the golden vision of autumn and correspond to the solar term hotspot in August - the Beginning of Autumn.
The popular categories are resumes, posters, and public account covers are the same as last month,
while the RED has entered the top 10 for export conversion for the first time.
TOP 10 distributed arr Templates
View the templates that contributed the most ARR in August
80% of the templates come from the experiment of converting high-usage free templates into pro templates.
Compared with July, the top 3 templates only have slight changes in the ordering, and resumes are both contributors to ARR in July.
Popular topics are Recruitment, Events, Program Presentations, Recruitment
Top 10 category exports
Xiaohongshu Post
Poster
Logo
Resume
WeChat Moments
Presentation
Infographic
Mobile poster
Daily signature
WeChat official account cover
Compared to last month, the resume ranking dropped to eighth place, other changes are not much
top 5 export categories-Poster
Exports range：17,649- 8,839
"Near the beginning of school, the top ten poster designs, campus, recruitment related posters occupy
the vast majority of positions, tourism related design has improved"
top 5 export categories-Presentation
Exports range：10,164 - 6,097
"Work summary and courseware are still the most popular presentation topics for users, and the usage
of Party and government topics has gradually declined."
top 5 export categories-Mobile poster
Exports range：6,471- 3,706
"Seasonal posters took up five spots this month, while the vast majority of others were recruitment related designs."
top 5 export categories-Xiaohongshu Post
Exports range：13,265- 6,565
"Compared with last month, the overall change of the top ten Xiaohongshu posts is not much,
only the ranking change"
top 5 export categories-WeChat official account cover
Exports range：5,114- 2,715
"The cover of the wechat public number with simple information and centered composition
is still more popular in the market"
Ingredient
ingredients ARR
Aug 01 - Aug 31
Unit: USD
audio
font
frame
media
raster
text_effect
text_group
vector
video
2,000,000
1,500,000
1,000,000
500,000
0
2023-05-01 00:00:00
2023-05-03 00:00:00
2023-05-05 00:00:00
2023-05-07 00:00:00
2023-05-09 00:00:00
2023-05-11 00:00:00
2023-05-13 00:00:00
2023-05-15 00:00:00
2023-05-17 00:00:00
2023-05-19 00:00:00
2023-05-21 00:00:00
2023-05-23 00:00:00
2023-05-25 00:00:00
2023-05-27 00:00:00
2023-05-29 00:00:00
2023-05-31 00:00:00
2023-06-02 00:00:00
2023-06-04 00:00:00
2023-06-06 00:00:00
2023-06-08 00:00:00
2023-06-10 00:00:00
2023-06-12 00:00:00
2023-06-14 00:00:00
2023-06-16 00:00:00
2023-06-18 00:00:00
2023-06-20 00:00:00
2023-06-22 00:00:00
2023-06-24 00:00:00
2023-06-26 00:00:00
2023-06-28 00:00:00
2023-06-30 00:00:00
2023-07-02 00:00:00
2023-07-04 00:00:00
2023-07-06 00:00:00
2023-07-08 00:00:00
2023-07-10 00:00:00
2023-07-12 00:00:00
2023-07-14 00:00:00
2023-07-16 00:00:00
2023-07-18 00:00:00
2023-07-20 00:00:00
2023-07-22 00:00:00
2023-07-24 00:00:00
2023-07-26 00:00:00
2023-07-28 00:00:00
2023-07-30 00:00:00
2023-08-01 00:00:00
2023-08-03 00:00:00
2023-08-05 00:00:00
2023-08-07 00:00:00
2023-08-09 00:00:00
2023-08-11 00:00:00
2023-08-13 00:00:00
2023-08-15 00:00:00
2023-08-17 00:00:00
2023-08-19 00:00:00
2023-08-21 00:00:00
2023-08-23 00:00:00
2023-08-25 00:00:00
2023-08-27 00:00:00
2023-08-29 00:00:00
2023-08-31 00:00:00
$1,615,315
May
Jun
Jul
Aug
Data Source: https://app.mode.com/canva/reports/66ad225ab501
Top 50 search in Object Panel
1. Border | 11. Gradient | 21. Circle | 31. person | 41. Ink and wash |
2. Arrows | 12. Love | 22. Cloud | 32. Division Line | 42. Cute |
3. Photo frame | 13. Butterfly | 23. Rose | 33. Shadow | 43. Bubbles |
4. Rectangle | 14. Qixi | 24. QR code | 34. Books | 44. Red |
5. Background | 15. Ancient Style | 25. Box | 35. Horizontal line | 45. Numbers |
6. Stars | 16. Square | 26. Line | 36. Dashed Line | 46. Music |
7. Text box | 17. Dialogs | 27. Horn | 37. Moon | 47. Blue |
8. Flowers | 18. Table | 28. Circle | 38. Sun | 48. Mountain |
9. Box | 19. Characters | 29. Circular | 39. English | 49. Clouds |
10. Lines | 20. Text Box | 30. Technology | 40. Decoration | 50. Label |
Total Applies:3.0M
Total Exports:7.3M
Top 20 free Photo Export
applies: 4031
Exports: 15263
export rate:378.64%
applies: 1057
Exports: 13247
export rate:1253.26%
applies: 954
Exports: 10535
export rate:1104.30%
applies: 6286
Exports: 9161
export rate:145.74%
applies: 948
Exports: 7530
export rate:794.30%
applies: 5959
Exports: 4750
export rate:79.71%
applies: 1350
Exports: 4188
export rate:310.22%
applies: 1789
Exports: 3468
export rate:193.85%
applies: 1385
Exports: 3241
export rate:234.01%
applies: 3709
Exports: 2095
export rate:56.48%
applies:1174
Exports: 1962
export rate:167.12%
applies: 957
Exports: 1696
export rate:177.22%
applies: 1447
Exports: 1497
export rate:103.46%
applies: 1051
Exports: 1342
export rate:127.69%
applies: 2560
Exports: 1328
export rate:51.88%
applies: 1560
Exports: 1149
export rate:73.65%
applies: 1059
Exports: 1096
export rate:103.49%
applies: 2326
Exports: 1060
export rate:45.57%
applies: 2324
Exports: 992
export rate:42.69%
applies: 1875
Exports: 781
export rate:41.65%
"mostly background images in templates"
Total Applies:1.4M
Total Exports:993K
applies: 1787
Exports: 2547
export rate:142.53%
Top 20 Pro Photo Export
applies: 546
Exports: 1536
export rate:281.32%
applies: 640
Exports: 1184
export rate:185.00%
applies: 511
Exports: 1072
export rate:209.78%
applies: 921
Exports: 1001
export rate:108.69%
applies: 242
Exports: 987
export rate:407.85%
applies: 956
Exports: 786
export rate:82.22%
applies: 245
Exports: 767
export rate:313.06%
applies: 647
Exports: 730
export rate:112.83%
applies: 371
Exports: 634
export rate:170.89%
applies: 528
Exports: 617
export rate:116.86%
applies: 233
Exports: 559
export rate:239.91%
applies: 330
Exports: 548
export rate:166.06%
applies: 420
Exports: 545
export rate:129.76%
applies: 632
Exports: 532
export rate:84.18%
applies: 533
Exports: 532
export rate:99.81%
applies: 265
Exports: 532
export rate:200.75%
applies: 222
Exports: 503
export rate:226.58%
applies: 598
Exports: 435
export rate:72.74%
applies: 449
Exports: 406
export rate:90.42%
"mostly background images in templates"
Total Applies:10.6M
Total Exports:37.2M
Top 20 free Element Export
applies: 3903
Exports: 46111
export rate:1181.42%
applies: 3857
Exports: 39601
export rate:1026.73%
applies: 2129
Exports: 43456
export rate:2041.15%
applies: 3254
Exports: 36931
export rate:1134.94%
applies: 10067
Exports: 41579
export rate:413.02%
applies: 2115
Exports: 41362
export rate:1955.65%
applies: 43296
Exports: 40684
export rate:93.97%
applies: 3252
Exports: 36879
export rate:1134.04%
applies: 12845
Exports: 36671
export rate:285.49%
applies: 5483
Exports: 34832
export rate:635.27%
applies: 2565
Exports: 30404
export rate:1185.34%
applies: 6770
Exports: 30173
export rate:445.69%
applies: 5936
Exports: 29915
export rate:503.96%
applies: 4901
Exports: 29050
export rate:592.74%
applies: 3445
Exports: 28587
export rate:829.81%
applies: 3413
Exports: 28351
export rate:830.68%
applies: 2288
Exports: 26883
export rate:1174.96%
applies: 35154
Exports: 26544
export rate:75.51%
applies: 2291
Exports: 26223
export rate:1144.61%
applies: 2311
Exports: 25228
export rate:1091.65%
"mostly elements in templates"
Total Applies:3.5M
Total Exports:3.3M
Top 20 Pro Element Export
applies: 3490
Exports: 7083
export rate:202.95%
applies: 2120
Exports: 6598
export rate:311.23%
applies: 1687
Exports: 4800
export rate:284.53%
applies: 9062
Exports: 6003
export rate:66.24%
applies: 9876
Exports: 5260
export rate:53.26%
applies: 2913
Exports: 5152
export rate:176.86%
applies: 955
Exports: 4143
export rate:433.82%
applies: 5697
Exports: 4133
export rate:72.55%
applies: 1624
Exports: 4010
export rate:246.92%
applies: 804
Exports: 3786
export rate:470.90%
applies: 2000
Exports: 3752
export rate:187.60%
applies: 1890
Exports: 3415
export rate:180.69%
applies: 2465
Exports: 3314
export rate:134.44%
applies: 545
Exports: 3127
export rate:573.76%
applies: 1632
Exports: 2969
export rate:181.92%
applies: 2803
Exports: 2897
export rate:103.35%
applies: 1832
Exports: 2749
export rate:150.05%
applies: 1016
Exports: 2749
export rate:270.57%
applies: 1358
Exports: 2747
export rate:202.28%
applies: 2320
Exports: 2742
export rate:118.19%
"mostly elements in templates"
Total Applies:45.5K
Total Exports:438K
Cartoon hand
drawn style
Exports: 4143
Exports: 4117
Popular elements by in-house
*230701-230831 ingredient
template
Exports: 4759
Exports: 2016
Exports: 4277
Exports: 1305
开学季模板
Chinese ink style
Exports: 3900
Exports: 644
Exports: 3716
Exports: 2182
Exports: 635
Exports: 629
"mostly elements in templates"
template
开学季模板
Top 50 fonts Export
Overall font exports increased by 15.32 % compared to the previous month
The Top50 has not changed much compared to last month's ranking. 11 of canva's original fonts are in the Top50.
No Pro Font in Top 50
Font usage is strongly influenced by product configuration/font display ordering/template usage
Creator
Data Source: https://app.mode.com/canva/reports/181acc54e07f
Creator Template apply ARR
April 01 - August 31
$158217
Unit: USD
Creator Template ARR
200,000
150,000
100,000
50,000
0
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April
May
June
July
August
Data Source: https://app.mode.com/canva/reports/1363f42d9b77
Top 10 export template
total exports 14,516
total exports 9,182
total exports 14,045
total exports 9,064
total exports 13,587
total exports 8,949
total exports 13,028
total exports 8,839
total exports 10,164
total exports 8,669
"In the templates released by Creator, seasonal posters are no longer strong, and resumes and recruitment-related books occupy the vast majority of seats."
Top 10 export rate
"Most of the templates with a high Creator export rate have the characteristics of more text information levels and strong versatility."
Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei and @Yuwei Cui for edited!