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2023.7.1-2023.7.31-

Created by China Design Team

中文版

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English Version

TL; DR

This report is a summary of Canva Content Library user usage. Through this report, you can see:

By Template/Ingredient export

Content ARR

Data Date: July 31

Data Source: https://app.mode.com/canva/reports/50046dd9ba7d & https://app.mode.com/canva/reports/66ad225ab501

Template

Template ARR

March 01- July 31

Unit: USD

ARR: $1,541,511

Top 50 search in marketplace

Compared to the past three months, logos are still the top search demand. As the campus season approaches, the design search rankings for campus themes are gradually increasing“

Top 10 user AttractIVE templates

In the top 100 templates where users click on (Apply), the conversion rate from seeing (compressed) to clicking (Apply) in the top 10 templates is between 3633 and 30029

All of the​ above are free template​s. Due to the low point of summer vacat​ion, the overall data ​for July has declined compared to June. Resumes have exited the trend of attracting users' clicks, and the top 10 of high click attractiveness conversion has been replaced with presentation themes: project report, mid year summary, self introduction, and the start of the school season

Top 10 user Usability templates

In the top 100 templates exported by users, the conversion rate from clicking on (Apply) to exporting the top ten templates is between 1362 and 15246

Compared with last month, the absolute value of user exports in top 10 dropped by half, and the conversion rate of user Usability increased by an average of 50% (from 68% to 118%). There were three resumes in top 10. The resume of top 1 was converted only 36.69% last month. 90000 clicks were 30000 exports, and this month it was converted to 149.57%. There were 10000 clicks, and the template on the cover of 15000 exported official account remained unchanged

There is no major holiday in July, and the poster has changed from last month's college entrance examination season to themes such as recruitment and good news

TOP 10 distributed arr Templates

View the template and amount with the highest contribution of ARR in July (USD)

70% of the templates were converted from free templates to pro templates in the experiment of converting from high usage to pro on July 5th

The visual characteristics of the high contribution ARR template have not changed significantly compared to last month

Top 10 category exports

Xiaohongshu Post

Logo

Infographic

Resume

Mobile poster

Presentation

Daily signature

WeChat Moments

WeChat official account cover

The usage of "Little Red Book posts" is still on the rise, and compared to last month, Little Red Book posts have once again increased by one position, while other categories have not changed much

Top 5 export categories - Poster (vertical version)

Exports range: 12640-6626

Recruitment and good news themed posters are the most ​popular in the market this month. In addition, the top ranked posters also have a common feature - rich text information in the layout“

Top 5 export categories - Presentation

Exports range: 10300-5338

Work summaries and courseware are still the most popular presentation themes for users, and party and government themes also have a good amount of usage

Top 5 export categories - Mobile poster

Exports range: 4389-2625

Among the top ten most popular mobile phone posters, the red sales season good news themed mobile phone poster occupied 5 seats

Top 5 export categories - Little Red Book Post

Exports range: 13756-5974

Compared to last month, the overall changes in the top ten Xiaohongshu posts in terms of usage are not significant, only the sorting changes

Top 5 export categories cover of WeChat official account

Exports range: 7716-2649

"The cover of WeChat official account with simple information and centered composition is more popular in the market"

Ingredient

Ingredients ARR

Jul 01- Jul 31

Unit: USD

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 1019

Exports: 9129

export rate:895.88%

applies: 5627

Exports: 9103

export rate:161.77%

applies: 1280

Exports: 8371

export rate:653.98%

applies: 1102

Exports: 7554

export rate:685.48%

applies: 1191

Exports: 10702

export rate:898.57%

applies: 3205

Exports: 6935

export rate:216.38%

applies: 6177

Exports: 6352

export rate:102.83%

applies: 953

Exports: 5861

export rate:615.01%

applies:1090

Exports: 4732

export rate:434.13%

applies: 1209

Exports: 4692

export rate:388.09%

applies: 3323

Exports: 4601

export rate:138.46%

applies: 7668

Exports: 5630

export rate:73.42%

applies: 2104

Exports: 3870

export rate:183.94%

applies: 885

Exports: 4766

export rate:538.53%

applies: 888

Exports: 2934

export rate:330.41%

applies: 908

Exports: 1908

export rate:210.13%

applies: 1011

Exports: 1782

export rate:176.26%

applies: 1052

Exports: 1645

export rate:156.37%

applies: 915

Exports: 1489

export rate:162.73%

applies: 2208

Exports: 1283

export rate:58.11%

"Mostly background images in templates"

Top 20 Pro Photo Export

applies: 789

Exports: 1922

export rate:243.60%

applies: 626

Exports: 1132

export rate:180.83%

applies: 258

Exports: 1077

export rate:417.44%

applies: 481

Exports: 987

export rate:205.20%

applies: 238

Exports: 940

export rate:394.96%

applies: 834

Exports: 939

export rate:112.59%

applies: 272

Exports: 728

export rate:267.65%

applies: 379

Exports: 594

export rate:156.73%

applies: 193

Exports: 479

export rate:248.19%

applies: 401

Exports: 471

export rate:117.46%

applies: 410

Exports: 457

export rate:111.46%

applies: 220

Exports: 420

export rate:190.91%

applies: 429

Exports: 405

export rate:94.41%

applies: 266

Exports: 400

export rate:150.38%

applies: 259

Exports: 392

export rate:151.35%

applies: 218

Exports: 310

export rate:142.20%

applies: 191

Exports: 303

export rate:158.64%

applies: 253

Exports: 293

export rate:115.81%

applies: 348

Exports: 348

export rate:77.87%

applies: 246

Exports: 270

export rate:109.76%

"mostly background images in templates"

Top 20 free Element Export

*This data excludes the top 20 elements for the entire year 2022

applies: 3018

Exports: 3018

export rate:4024.82%

applies: 4749

Exports: 26978

export rate:568.08%

applies: 4749

Exports: 25220

export rate:531.06%

applies: 2047

Exports: 22860

export rate:1116.76%

applies: 1972

Exports: 74083

export rate:3756.74%

applies: 7034

Exports: 26510

export rate:376.88%

applies: 4607

Exports: 24865

export rate:539.72%

applies: 3507

Exports: 22759

export rate:648.96%

applies: 3160

Exports: 34978

export rate:1106.90%

applies: 2227

Exports: 30914

export rate:1388.15%

applies: 8951

Exports: 28489

export rate:318.28%

applies: 5795

Exports: 26253

export rate:453.03%

applies: 3551

Exports: 26235

export rate:738.81%

applies: 2293

Exports: 25973

export rate:1132.71%

applies: 4637

Exports: 24600

export rate:530.52%

applies: 3248

Exports: 24084

export rate:741.50%

applies: 3121

Exports: 23888

export rate:765.40%

applies: 9114

Exports: 22127

export rate:242.78%

applies: 4661

Exports: 20990

export rate:450.33%

applies: 4593

Exports: 20446

export rate:445.16%

"mostly elements in templates"

applies: 1885

Exports: 7611

export rate:403.77%

applies: 1737

Exports: 4533

export rate:260.97%

Top 20 Pro Element Export

*This data excludes the top 20 elements for the entire year 2022

applies: 654

Exports: 4842

export rate:740.37%

applies: 6215

Exports: 4390

export rate:70.64%

applies: 1687

Exports: 4800

export rate:284.53%

applies: 1081

Exports: 4114

export rate:380.57%

applies: 1427

Exports: 4726

export rate:331.1%

applies: 579

Exports: 3511

export rate:606.39%

applies: 2075

Exports: 4666

export rate:224.87%

applies: 357

Exports: 3244

export rate:908.68%

applies: 489

Exports: 3023

export rate:618.20%

applies: 384

Exports: 2175

export rate:566.41%

applies: 1240

Exports: 2843

export rate:229.27%

applies: 480

Exports: 2659

export rate:553.96%

applies: 517

Exports: 2579

export rate:498.84%

applies: 2344

Exports: 2270

export rate:96.84%

applies: 514

Exports: 2152

export rate:418.68%

applies: 884

Exports: 2042

export rate:231.00%

applies: 1497

Exports: 2019

export rate:134.87%

applies: 485

Exports: 2002

export rate:412.78%

"mostly elements in templates"

Top 50 fonts Export

Compared to last month, the overall export volume of fonts decreased by 48.6%.

Due to the launch of font combination function in the Top50 font, the font ranking has undergone significant changes. 12 free fonts can be drawn, all of which enter Top50 without Pro Font. The font usage is greatly affected by product configuration, font display sorting, and template usage.

Creator

Data Source: https://app.mode.com/canva/reports/181acc54e07f

Creator Template apply ARR

March 01- July 30

$128349

Unit: USD

Top 10 export template

Total exports 12640

Total exports 7552

Total exports 10577

Total exports 7282

Total exports 9154

Total exports 6765

Total exports 8499

Total exports 6715

Total exports 7964

Total exports 6626

Recruitment and good news themes are the most popular creative themes for Creator, and party and government themes also have good performance

Top 10 export rate

Except for holidays, most templates with high Creator export rates have the characteristics of having multiple levels of text information and strong universality

Top 5 Creator performance

Total exports 241847

Orange design

Total exports 111941

Total exports 136651

Yangyang Youwen

July Studio

Total exports 105158

Visual China Atom team

Total exports 75310

Tian Ahua

Top 5 Creator submit

Total templates 1282

Scene materials

Total templates 1261

Orange design

Total templates 309

Visual China Atom team

Total templates 300

July Studio

Total templates 252

Onepoint Design

Past summaries

2023.6.1-2023.6.30-

2023.5.1-2023.5.31-

2023.4.1-2023.4.30-

2023.3.1-2023.3.31-

2023.1.23-2023.2.23-

2022.1-2022.12-

Design trends salon collection

Kudos to @ Qiu Yi, @ Feifei Long, @ Wanxin Qian, @ Qingzheng Wei and @ Yuwei Cui for edited!