China Content Monthly Summary
More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn
– 2023.7.1-2023.7.31 –
Created by China Design Team
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TL;DR
这个报告是关于Canva Content Library用户端使用汇总，通过这个报告你可以看到：
- 用户希望在Canva找到什么类型的内容
- 用户用量最多的模板/照片/素材/字体等
- 内容收入构成
by Search Volumn
by Template / Ingredient export
Content ARR
Data Date: July 31
Other ARR
$4,602,175
40.3%
59.7%
Content ARR
$3,101,445
video 视频
0.7%
vector 矢量素材
20%
text_group 字体组
7.7%
text_effect 字体组
4.1%
raster 照片/素材
10.7%
font 字体
5.8%
template 模板
49.7%
Data Source: https://app.mode.com/canva/reports/50046dd9ba7d & https://app.mode.com/canva/reports/66ad225ab501
Template
Template ARR
March 01 - July 31
Unit: USD
$154,1511
template_arr
2,000,000
1,500,000
1,000,000
500,000
0
2023/3/1 0:00
2023/3/4 0:00
2023/3/7 0:00
2023/3/10 0:00
2023/3/13 0:00
2023/3/16 0:00
2023/3/19 0:00
2023/3/22 0:00
2023/3/25 0:00
2023/3/28 0:00
2023/3/31 0:00
2023/4/3 0:00
2023/4/6 0:00
2023/4/9 0:00
2023/4/12 0:00
2023/4/15 0:00
2023/4/18 0:00
2023/4/21 0:00
2023/4/24 0:00
2023/4/27 0:00
2023/4/30 0:00
2023/5/3 0:00
2023/5/6 0:00
2023/5/9 0:00
2023/5/12 0:00
2023/5/15 0:00
2023/5/18 0:00
2023/5/21 0:00
2023/5/24 0:00
2023/5/27 0:00
2023/5/30 0:00
2023/6/2 0:00
2023/6/5 0:00
2023/6/8 0:00
2023/6/11 0:00
2023/6/14 0:00
2023/6/17 0:00
2023/6/20 0:00
2023/6/23 0:00
2023/6/26 0:00
2023/6/29 0:00
2023/7/2 0:00
2023/7/5 0:00
2023/7/8 0:00
2023/7/11 0:00
2023/7/14 0:00
2023/7/17 0:00
2023/7/20 0:00
2023/7/23 0:00
2023/7/26 0:00
2023/7/29 0:00
March
April
May
June
July
Data Source: https://app.mode.com/canva/reports/1363f42d9b77
Top 50 search in marketplace
1.logo | 11.古风 | 21.封面 | 31.价格表 | 41.背景 |
2.个人简历 | 12.大暑 | 22.简约 | 32.绿色 | 42.公司logo |
3.免费手机海报 | 13.课堂展示演示文稿 | 23.表格 | 33.作品集 | 43.夏天 |
4.红色 | 14.科技 | 24.蓝色 | 34.可爱 | 44.咖啡 |
5.招聘 | 15.招聘海报 | 25.自我介绍 | 35.微信公众号封面 | 45.言情小说封面 |
6.ppt | 16.小说封面 | 26.旅游 | 36.餐饮logo | 46.奖状 |
7.喜报 | 17.美食 | 27.社团招新 | 37.自介 | 47.玄幻小说封面 |
8.校庆 | 18.毕业季 | 28.招生 | 38.活动 | 48.通知 |
9.小暑 | 19.生日 | 29.暑假班 | 39.招新 | 49.公众号封面 |
10.海报（竖版） | 20.三伏天 | 30.早安 | 40.招生海报 | 50.自介卡 |
“对比过去的三个月，Logo依然是第一搜索需求，随着校园开学季临近，校园主题的设计搜索排名开始逐渐上升！“
top 10 user AttractIVe templates
在用户点击（Apply）前100名的模版中，从看见（impressed）到点击（Apply）转化率前十的模版，
用户点击（Apply）区间为：3,633 - 30,029
以上全部为免费模版
由于暑假低谷的缘故，7月的数据较6月有整体下滑
简历退出了用户吸引点击的热潮，高点击吸引力转化top 10全部替换为演示文稿
主题：项目汇报，年中总结，自我介绍，开学季
top 10 user Usability templates
在用户导出（Export）前100名的模版中，从点击（Apply）到导出（Export）转化率前十的模版，
用户导出（Export）区间为：1,362-15,246
相较上个月，top 10中用户导出绝对值下降一半
用户Usability的转化率平均提升了50% (从68%提升至118%)
简历出现了3个，top1的简历在上个月转化仅36.69%，9万点击3万导出，到本月转化为149.57%，为1万点击，1.5万导出
公众号封面上榜的模版无变化
海报从上个月的高考季变为变为招聘，喜报等主题，符合毕业季招聘和年中/高考喜报的热度周期。
TOP 10 attributed arr Templates
查看7月贡献ARR最多的模版和金额（USD）
其中70%的模版于7月5日从高用量转pro的实验中从free templates转为pro templates
高贡献ARR模版的视觉特性相较于上月无明显变化
Top 10 category exports
小红书帖子
Logo
海报（竖版）
简历
长图
演示文稿
手机海报
日签
微信朋友圈
微信公众号封面
“小红书帖子”用量依然呈上升趋势，相较于上个月，小红书帖子再次上升一个身位，其它category变化不大”
top 5 export categories-海报（竖版）
Exports range：12,640- 6,626
“招聘、喜报类主题海报在本月最受市场欢迎，除此之外，排名靠前的海报还有一个共同的特点——版面文字信息丰富“
top 5 export categories-演示文稿
Exports range：10,300 - 5,338
“工作总结、课件依然是最受用户欢迎的演示文稿主题，党政类主题也有不错的用量”
top 5 export categories-手机海报
Exports range：4,389- 2,625
“最受欢迎前十的手机海报中，红色销售业季喜报主题手机海报占据了5个席位”
top 5 export categories-小红书帖子
Exports range：13,756- 5,974
“相较于上月，用量前十的小红书帖子整体变化不大，仅有排序变化”
top 5 export categories-微信公众号封面
Exports range：7,716- 2,649
“信息简洁、居中构图的大标题微信公众号封面更受市场欢迎”
Ingredient
ingredients ARR
Jul 01 - Jul 31
Unit: USD
audio
font
frame
media
raster
text_effect
text_group
vector
video
2,000,000
1,500,000
1,000,000
500,000
0
$1,588,8191
2023-04-01 00:00:00
2023-04-03 00:00:00
2023-04-05 00:00:00
2023-04-07 00:00:00
2023-04-09 00:00:00
2023-04-11 00:00:00
2023-04-13 00:00:00
2023-04-15 00:00:00
2023-04-17 00:00:00
2023-04-19 00:00:00
2023-04-21 00:00:00
2023-04-23 00:00:00
2023-04-25 00:00:00
2023-04-27 00:00:00
2023-04-29 00:00:00
2023-05-01 00:00:00
2023-05-03 00:00:00
2023-05-05 00:00:00
2023-05-07 00:00:00
2023-05-09 00:00:00
2023-05-11 00:00:00
2023-05-13 00:00:00
2023-05-15 00:00:00
2023-05-17 00:00:00
2023-05-19 00:00:00
2023-05-21 00:00:00
2023-05-23 00:00:00
2023-05-25 00:00:00
2023-05-27 00:00:00
2023-05-29 00:00:00
2023-05-31 00:00:00
2023-06-02 00:00:00
2023-06-04 00:00:00
2023-06-06 00:00:00
2023-06-08 00:00:00
2023-06-10 00:00:00
2023-06-12 00:00:00
2023-06-14 00:00:00
2023-06-16 00:00:00
2023-06-18 00:00:00
2023-06-20 00:00:00
2023-06-22 00:00:00
2023-06-24 00:00:00
2023-06-26 00:00:00
2023-06-28 00:00:00
2023-06-30 00:00:00
2023-07-02 00:00:00
2023-07-04 00:00:00
2023-07-06 00:00:00
2023-07-08 00:00:00
2023-07-10 00:00:00
2023-07-12 00:00:00
2023-07-14 00:00:00
2023-07-16 00:00:00
2023-07-18 00:00:00
2023-07-20 00:00:00
2023-07-22 00:00:00
2023-07-24 00:00:00
2023-07-26 00:00:00
2023-07-28 00:00:00
2023-07-30 00:00:00
April
May
Jun
Jul
Data Source: https://app.mode.com/canva/reports/66ad225ab501
Top 50 search in Object Panel
1.边框 | 11.爱心 | 21.太阳 | 31.云朵 | 41.夏天 |
2.箭头 | 12.背景 | 22.圆 | 32.方框 | 42.圆形 |
3.长方形 | 13.对话框 | 23.科技 | 33.圆圈 | 43.标签 |
4.星星 | 14.云 | 24.装饰 | 34.音符 | 44.荷花 |
5.文本框 | 15.相框 | 25.古风边框 | 35.正方形 | 45.水 |
6.花 | 16.水墨 | 26.长方形边框 | 36.书 | 46.红色 |
7.线条 | 17.古风 | 27.标题框 | 37.蓝色 | 47.装饰框 |
8.框 | 18.分割线 | 28.气泡 | 38.月亮 | 48.人物 |
9.蝴蝶 | 19.玫瑰 | 29.线 | 39.彩带 | 49.渐变 |
10. 文字框 | 20.山 | 30.光 | 40.喇叭 | 50.分隔线 |
Top 20 free Photo Export
applies: 1019
Exports: 9129
export rate:895.88%
applies: 5627
Exports: 9103
export rate:161.77%
applies: 1280
Exports: 8371
export rate:653.98%
applies: 1102
Exports: 7554
export rate:685.48%
applies: 1191
Exports: 10702
export rate:898.57%
applies: 3205
Exports: 6935
export rate:216.38%
applies: 6177
Exports: 6352
export rate:102.83%
applies: 953
Exports: 5861
export rate:615.01%
applies:1090
Exports: 4732
export rate:434.13%
applies: 1209
Exports: 4692
export rate:388.09%
applies: 3323
Exports: 4601
export rate:138.46%
applies: 7668
Exports: 5630
export rate:73.42%
applies: 2104
Exports: 3870
export rate:183.94%
applies: 885
Exports: 4766
export rate:538.53%
applies: 888
Exports: 2934
export rate:330.41%
applies: 908
Exports: 1908
export rate:210.13%
applies: 1011
Exports: 1782
export rate:176.26%
applies: 1052
Exports: 1645
export rate:156.37%
applies: 915
Exports: 1489
export rate:162.73%
applies: 2208
Exports: 1283
export rate:58.11%
“绝大多数为模板中的背景图片”
Top 20 Pro Photo Export
applies: 789
Exports: 1922
export rate:243.60%
applies: 626
Exports: 1132
export rate:180.83%
applies: 258
Exports: 1077
export rate:417.44%
applies: 481
Exports: 987
export rate:205.20%
applies: 238
Exports: 940
export rate:394.96%
applies: 834
Exports: 939
export rate:112.59%
applies: 272
Exports: 728
export rate:267.65%
applies: 379
Exports: 594
export rate:156.73%
applies: 193
Exports: 479
export rate:248.19%
applies: 401
Exports: 471
export rate:117.46%
applies: 410
Exports: 457
export rate:111.46%
applies: 220
Exports: 420
export rate:190.91%
applies: 429
Exports: 405
export rate:94.41%
applies: 266
Exports: 400
export rate:150.38%
applies: 259
Exports: 392
export rate:151.35%
applies: 218
Exports: 310
export rate:142.20%
applies: 191
Exports: 303
export rate:158.64%
applies: 253
Exports: 293
export rate:115.81%
applies: 348
Exports: 348
export rate:77.87%
applies: 246
Exports: 270
export rate:109.76%
“绝大多数为模板中的背景图片”
"mostly background images in templates"
Top 20 free Element Export
*此数据为除去2022全年top20 elements的元素
applies: 3018
Exports: 3018
export rate:4024.82%
applies: 1972
Exports: 74083
export rate:3756.74%
applies: 3160
Exports: 34978
export rate:1106.90%
applies: 2227
Exports: 30914
export rate:1388.15%
applies: 8951
Exports: 28489
export rate:318.28%
applies: 4749
Exports: 26978
export rate:568.08%
applies: 7034
Exports: 26510
export rate:376.88%
applies: 5795
Exports: 26253
export rate:453.03%
applies: 3551
Exports: 26235
export rate:738.81%
applies: 2293
Exports: 25973
export rate:1132.71%
applies: 4749
Exports: 25220
export rate:531.06%
applies: 4607
Exports: 24865
export rate:539.72%
applies: 2047
Exports: 22860
export rate:1116.76%
applies: 3507
Exports: 22759
export rate:648.96%
applies: 4637
Exports: 24600
export rate:530.52%
applies: 3248
Exports: 24084
export rate:741.50%
applies: 3121
Exports: 23888
export rate:765.40%
applies: 9114
Exports: 22127
export rate:242.78%
applies: 4661
Exports: 20990
export rate:450.33%
applies: 4593
Exports: 20446
export rate:445.16%
“绝大多数为模板中的元素”
"mostly elements in templates"
applies: 1885
Exports: 7611
export rate:403.77%
applies: 1737
Exports: 4533
export rate:260.97%
Top 20 Pro Element Export
*此数据为除去2022全年top20 elements的元素
applies: 654
Exports: 4842
export rate:740.37%
applies: 6215
Exports: 4390
export rate:70.64%
applies: 1687
Exports: 4800
export rate:284.53%
applies: 1081
Exports: 4114
export rate:380.57%
applies: 1427
Exports: 4726
export rate:331.1%
applies: 579
Exports: 3511
export rate:606.39%
applies: 2075
Exports: 4666
export rate:224.87%
applies: 357
Exports: 3244
export rate:908.68%
applies: 489
Exports: 3023
export rate:618.20%
applies: 384
Exports: 2175
export rate:566.41%
applies: 1240
Exports: 2843
export rate:229.27%
applies: 480
Exports: 2659
export rate:553.96%
applies: 517
Exports: 2579
export rate:498.84%
applies: 2344
Exports: 2270
export rate:96.84%
applies: 514
Exports: 2152
export rate:418.68%
applies: 884
Exports: 2042
export rate:231.00%
applies: 1497
Exports: 2019
export rate:134.87%
applies: 485
Exports: 2002
export rate:412.78%
“绝大多数为模板中的元素”
Top 50 fonts Export
比较上月字体整体导出量减少48.6%。
Top50字体中因字体组合功能上线，字体排名变化较大。可画12款免费字体都进入Top50
无Pro Font进入Top 50
字体用量受产品配置/字体展示排序/模板用量影响较大。
Creator
Data Source: https://app.mode.com/canva/reports/181acc54e07f
Creator Template apply ARR
March 01 - July 30
$128349
Unit: USD
Creator Template ARR
150,000
100,000
50,000
0
2023/3/1 0:00
2023/3/4 0:00
2023/3/7 0:00
2023/3/10 0:00
2023/3/13 0:00
2023/3/16 0:00
2023/3/19 0:00
2023/3/22 0:00
2023/3/25 0:00
2023/3/28 0:00
2023/3/31 0:00
2023/4/3 0:00
2023/4/6 0:00
2023/4/9 0:00
2023/4/12 0:00
2023/4/15 0:00
2023/4/18 0:00
2023/4/21 0:00
2023/4/24 0:00
2023/4/27 0:00
2023/4/30 0:00
2023/5/3 0:00
2023/5/6 0:00
2023/5/9 0:00
2023/5/12 0:00
2023/5/15 0:00
2023/5/18 0:00
2023/5/21 0:00
2023/5/24 0:00
2023/5/27 0:00
2023/5/30 0:00
2023/6/2 0:00
2023/6/5 0:00
2023/6/8 0:00
2023/6/11 0:00
2023/6/14 0:00
2023/6/17 0:00
2023/6/20 0:00
2023/6/23 0:00
2023/6/26 0:00
2023/6/29 0:00
2023/7/2 0:00
2023/7/5 0:00
2023/7/8 0:00
2023/7/11 0:00
2023/7/14 0:00
2023/7/17 0:00
2023/7/20 0:00
2023/7/23 0:00
2023/7/26 0:00
2023/7/29 0:00
March
April
May
June
July
Data Source: https://app.mode.com/canva/reports/1363f42d9b77
Top 10 export template
total exports 12,640
total exports 7,552
total exports 10,577
total exports 7,282
total exports 9,154
total exports 6,765
total exports 8,499
total exports 6,715
total exports 7,964
total exports 6,626
“招聘、喜报主题是Creator最受欢迎的创作主题，党政主题也有较好的表现”
Top 10 export rate
“除节日外，Creator导出率较高的模板大部分拥有文字信息层级较多以及通用性较强的特性”
Design trends salon
collection
Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei and @Yuwei Cui for edited!