– 2024.1.1-2024.3.31 –

Created by China Design Team

中文版

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

这个报告是关于Canva Content Library用户端使用汇总，通过这个报告你可以看到：

by Template / Ingredient export

Content ARR

Data Date: March 31

https://app.mode.com/canva/reports/66ad225ab501

Template

Template ARR

January 01 - March 31

Unit: USD

$3,202,809

Data Source: https://app.mode.com/canva/reports/1363f42d9b77

Top 50 search in marketplace

January 01 - March 31

当季热门节日节气与春节相关的搜索词在第一季度占据了绝大多数席位，演示文稿、招聘依然是长青搜索词汇

绿色、春季、春游在二月末有明显上升趋势

top 10 user AttractIVe templates

在用户点击（Apply）前100名的模版中，从看见（impressed）到点击（Apply）转化率前十的模版，

用户点击（Apply）区间为：10,724 - 209,265

除了演示文稿外，新增开工大吉和元宵节海报

演示文稿主题集中于：政务占1/3，其次是作品集，毕业答辩，课堂展示

top 10 user Usability templates

在用户导出（Publish）前100名的模版中，从点击（Apply）到导出（Export）转化率前十的模版，

用户导出（Publish）区间为：4,958 - 91,867

top 3仍然为简历,

转化率大于1的内容是简历和喜报此类可修改内容可多次导出的主题

其他主题是招聘，儿童活动海报，政策公众号封面，早安日签

TOP 10 attributed arr Templates

查看1-3月贡献ARR最多的模版和金额（USD）

有3个模版与之前同在top 10(标红)，曝光和质量起了关键作用

通用板式，高级创意视觉驱动用户付费，体现在：

渐变，高级照片，简约国风体现大气

热点，轻盈，材质油画感插画体现创意

Top 10 category exports

简历

微信公众号封面

海报(竖版)

演示文稿

手机海报

小红书帖子

微信朋友圈

主图图片

1-3月，海报（竖版）用量重回第一，小红书帖子用量持续提升，跃居第四

主图图片因creator的投稿数量增加，进入到了前10行列

top 5 export categories-海报（竖版）

Exports range：45,184- 15,058

最受欢迎的海报（竖版）模板中，春节红色与春天绿色主题占据了绝大多数席位

此外，设计层次少，文字编辑区域大的海报更受市场欢迎

top 5 export categories-演示文稿

Exports range：69,223 - 22,156

在最受欢迎的演示文稿中，设计风格相对过去变化不大

红色党政风、中国风学术教育模板依然是最受市场欢迎的主题，占据了7个席位

top 5 export categories-手机海报

Exports range：50,070- 18,022

手机海报用量排名靠前的模板通常是热门节日，这次也不例外。

销售喜报依然有较大的市场潜力，但模板没有变化，可酌情增加更多的视觉表现形式，为用户提供更多的选择

top 5 export categories-小红书帖子

Exports range：28,570- 16,887

小红书帖子以蓝色，卡其色为主。卡通，插画素材使用较多。多用于实用类攻略，干货分享。

风格：简约，可爱，小清新

top 5 export categories-微信公众号封面

Exports range：16,843- 8,398

“公众号封面以红，黄，蓝色为主。符合信息传递通知类的普遍风格，文字强调特征明显。

风格：科技，卡通，简约，大字报“

Ingredient

ingredients ARR

JUN 01 - MAR 31

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 20209

Exports: 15323

export rate:75.82%

applies:15358

Exports: 9675

export rate:63.00%

applies: 10722

Exports: 7795

export rate:72.70%

applies: 9509

Exports: 4483

export rate:47.14%

applies: 7548

Exports: 3609

export rate:47.81%

applies: 7074

Exports: 9165

export rate:129.56%

applies: 7001

Exports: 48117

export rate:687.29%

applies: 6704

Exports: 4124

export rate:61.52%

applies: 6415

Exports: 12177

export rate:189.82%

applies: 5127

Exports: 4564

export rate:89.02%

applies: 4989

Exports: 4428

export rate:88.76%

applies: 4901

Exports: 2082

export rate:42.48%

applies: 4835

Exports: 2335

export rate:48.29%

applies: 4804

Exports: 50518

export rate:1051.58%

applies: 4709

Exports: 1810

export rate:38.44%

applies: 4434

Exports: 2547

export rate:57.44%

applies: 4237

Exports: 3060

export rate:72.22%

applies: 4154

Exports: 1851

export rate:44.56%

applies: 4058

Exports: 3576

export rate:88.12%

applies: 3995

Exports: 1217

export rate:30.46%

“绝大多数为模板中的背景图片”

Top 20 Pro Photo Export

applies: 4279

Exports: 2653

export rate:62.00%

applies: 3610

Exports: 7870

export rate:218.01%

applies: 3546

Exports: 1184

export rate:33.39%

applies: 3445

Exports: 1760

export rate:51.09%

applies: 2697

Exports: 862

export rate:31.96%

applies: 2661

Exports: 230

export rate:8.64%

applies: 2481

Exports: 1215

export rate:48.97%

applies: 2343

Exports: 1635

export rate:69.78%

applies: 2300

Exports: 1940

export rate:84.35%

applies: 2259

Exports: 4267

export rate:188.89%

applies: 2199

Exports: 1482

export rate:67.39%

applies: 2175

Exports: 812

export rate:37.33%

applies: 2053

Exports: 2610

export rate:127.13%

applies: 1810

Exports: 1540

export rate:85.08%

applies: 1682

Exports: 452

export rate:26.87%

applies: 1639

Exports: 976

export rate:59.55%

applies: 1613

Exports: 1347

export rate:83.51%

applies: 1537

Exports: 291

export rate:18.93%

applies: 1488

Exports: 2265

export rate:152.22%

applies: 1429

Exports: 471

export rate:32.96%

“绝大多数为模板中的背景图片”

"mostly background images in templates"

applies: 19006

Exports: 228104

export rate:1200.17%

applies: 23356

Exports: 152839

export rate:654.39%

Top 20 free Element Export

*此数据为除去全年top20 elements的元素

applies: 6156

Exports: 204181

export rate:3316.78%

applies: 6011

Exports: 194514

export rate:3235.97%

applies: 14204

Exports: 183312

export rate:1290.57%

applies: 22281

Exports: 177532

export rate:796.79%

applies: 8346

Exports: 145775

export rate:1746.65%

applies: 16524

Exports: 142694

export rate:863.56%

applies: 6540

Exports: 141464

export rate:2163.06%

applies: 40231

Exports: 139229

export rate:346.07%

applies: 15361

Exports: 138048

export rate:898.69%

applies: 13658

Exports: 133210

export rate:975.33%

applies: 23092

Exports: 129692

export rate:561.63%

applies: 11382

Exports: 128040

export rate:1124.93%

applies: 13248

Exports: 127375

export rate:961.47%

applies: 8554

Exports: 119215

export rate:1393.68%

applies: 6027

Exports: 113114

export rate:1876.79%

applies: 6356

Exports: 107850

export rate:1696.82%

applies: 13708

Exports: 104256

export rate:760.55%

applies: 16121

Exports: 98608

export rate:611.67%

“绝大多数为模板中的元素”

Top 20 Pro Element Export

*此数据为除去全年top20 elements的元素

applies: 5042

Exports: 30096

export rate:596.91%

applies: 5212

Exports: 25586

export rate:490.91%

applies: 9126

Exports: 21039

export rate:230.54%

applies: 16018

Exports: 20553

export rate:128.31%

applies: 1662

Exports: 17724

export rate:1066.43%

applies: 2844

Exports: 17654

export rate:620.75%

applies: 8098

Exports: 16411

export rate:202.65%

applies: 4386

Exports: 15545

export rate:354.42%

applies: 19121

Exports: 18887

export rate:98.78%

applies: 4012

Exports: 14112

export rate:351.74%

applies: 2138

Exports: 13267

export rate:620.53%

applies: 17231

Exports: 10928

export rate:63.42%

applies: 5866

Exports: 12034

export rate:205.15%

applies: 2058

Exports: 11934

export rate:579.88%

applies: 1688

Exports: 10749

export rate:636.79%

applies: 3945

Exports: 10538

export rate:267.12%

applies: 6550

Exports: 11778

export rate:179.82%

applies: 2046

Exports: 10503

export rate:513.34%

applies: 7429

Exports: 11240

export rate:151.30%

applies: 5105

Exports: 10493

export rate:205.54%

“绝大多数为模板中的元素”

Popular free elements by in-house

龙年新年

Exports: 142694

Exports: 81458

Exports: 129692

Exports: 77697

Exports: 6338

Exports: 77614

模板应用

龙年模板

中式水墨

Exports: 152839

Exports: 139229

Exports: 82745

Exports: 72033

Exports: 62563

Exports: 60846

绝大多数都在模板中使用

模板应用

节气模板

Popular free elements by in-house

龙年新年

Exports: 30096

Exports: 5465

Exports: 10493

Exports: 5416

Exports: 8674

Exports: 3670

模板应用

龙年模板

水墨/国潮

Exports: 14112

Exports: 4135

Exports: 3424

Exports: 3019

Exports: 2855

Exports: 2178

绝大多数都在模板中使用

模板应用

中国风模板

Top 50 fonts Export

TOP 50 中 Canva free fonts 有10款

无Pro Font进入Top 50

字体用量受产品配置/字体展示排序/模板用量影响较大

There are 10 Canva free fonts in the Top 50.

No Pro Font in Top 50

The amount of fonts used is greatly affected by the product configuration/font display order/template usage.模板用量影响较大

Creator

Data Source: https://app.mode.com/canva/reports/181acc54e07f

Creator Template apply ARR

January 01 - March 31

$1,349,008

Unit: USD

Data Source: https://app.mode.com/canva/reports/1363f42d9b77

Top 10 export template

total exports 337,802

total exports 42,349

total exports 69,223

total exports 42,087

total exports 58,214

total exports 38,201

total exports 50,077

total exports 36,572

total exports 45,184

total exports 35,051

扁平简约色彩饱和度低的简历与演示文稿是最受欢迎的风格

此外红色视觉冲击力较强的喜报也具有较强的吸引力

Top 10 export rate

小红书帖子是Creator导出率前十的主要类别，卡通可爱风格且更多的文字编辑区域更易被使用

此外在导出率最高的模板中，喜报占有2个席位，说明喜报具有广泛的应用市场

Top 5 Creator performance

Total exports 1,208,860

洋洋有文

Total exports 1,139,806

Total exports 932,793

橘子设计

ZHIZHI工作室

Total exports 711,177

Total exports 593,578

Justin guo的团队

旺旺

Top 5 Creator submit

Total templates 2710

橘子设计

Total templates 1378

七月工作室

Total templates 1278

景象素材

Total templates 1117

视觉中国Atom 的团队

Total templates 961

洋洋有文

Past summaries

– 2023.10.1-2023.10.31 –

– 2023.8.1-2023.8.30 –

– 2023.7.1-2023.7.31 –

– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

– 2023.4.1-2023.4.30 –

– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!