– 2024.1.1-2024.3.31 –

Created by China Design Team

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

THIS REPORT IS A SUMMARY OF CANVA CONTENT LIBRARY USER USAGE. THROUGH THIS REPORT, YOU CAN SEE:

1. What type of content do users want to find on Canva
2. Templates/photos/materials/fonts with the highest user usage
3. Composition of Content Revenue
   

by Search Volumn

by Template / Ingredient export

Content ARR

Data Date: March 31

https://app.mode.com/canva/reports/66ad225ab501

Template

Template ARR

January 01 - March 31

Unit: USD

$3,202,809

Data Source: https://app.mode.com/canva/reports/1363f42d9b77

Top 50 search in marketplace

January 01 - March 31

"Hot holiday terms and Spring Festival-related search terms occupied the vast majority of seats in the first quarter, and presentations and recruitment were still evergreen search terms. Green, spring, and spring travel show a clear upward trend in late February."

top 10 user AttractIVe templates

The top 10 templates with conversion rates from User Impressed to Applied

From the top 100 templates by total users apply

There are the most presentations and the themes focus on:

government affairs (accounting for 1/3), portfolios, graduation defenses, and courseware.

In addition, there are posters for back to work after the Spring Festival and posters for the Lantern Festival

top 10 user Usability templates

The top 10 templates with conversion rates from User Applied to Published

From the top 100 templates by total users publish

The top 3 are still resumes,

Publish conversion rate more than 1 is a topic where modifiable content such as

resumes and good news can be published multiple times.

Other themes are recruitment, children’s activity posters, policy wechat account covers, good morning daily signatures

TOP 10 attributed arr Templates

View the templates that contributed the most ARR

There are 3 templates in the top 10 as before (marked in red). Impression and quality play a key role.

Universal layout, Exquisite and creative vision drives user payment, reflected in:

Gradient, Exquisite photos, Exquisite tradition Chinese style reflects the advanced-atmosphere

Trend image, handwritten text, oil painting-like illustrations reflect creativity

Top 10 category exports

Daily signature

Xiaohongshu Post

Presentation

WeChat

Moments

Long Image

WeChat official

account cover

Resume

Master

picture

top 5 export categories-Poster

Exports range：45,184- 15,058

From January to March, the amount of posters (vertical version) returned to the first place, and the amount of Xiaohongshu Post continued to increase, ranking fourth.

The main picture entered the top 10 list due to the increase in the number of submissions by the creator

top 5 export categories-Presentation

Exports range：69,223 - 22,156

In the most popular presentations, the design style hasn't changed much compared to the past

The red Party's political style and the Chinese style academic education template are still the most popular themes in the market, occupying 7 seats

top 5 export categories-Mobile poster

Exports range：50,070- 18,022

The top templates for mobile poster usage are usually popular festivals, and this is no exception."

Sales news still has a large market potential, but the template has not changed, and more visual manifestations can be added as appropriate to provide users with more choices

top 5 export categories-Xiaohongshu Post

Exports range：28,570- 16,887

Xiaohongshu posts are blue, khaki based. Cartoon, illustration materials used more. More for practical class introduction, dry goods sharing.

Style: Simple, cute, small fresh

top 5 export categories-WeChat official account cover

Exports range：16,843- 8,398

The cover of the public number is mainly red, yellow and blue. In line with the general style of information transmission notification class, the text emphasis is obvious.

Style: Technology, cartoon, simple, big character poster

Ingredient

ingredients ARR

JUN 01 - MAR 31

Unit: USD

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 20209

Exports: 15323

export rate:75.82%

applies:15358

Exports: 9675

export rate:63.00%

applies: 10722

Exports: 7795

export rate:72.70%

applies: 9509

Exports: 4483

export rate:47.14%

applies: 7548

Exports: 3609

export rate:47.81%

applies: 7074

Exports: 9165

export rate:129.56%

applies: 7001

Exports: 48117

export rate:687.29%

applies: 6704

Exports: 4124

export rate:61.52%

applies: 6415

Exports: 12177

export rate:189.82%

applies: 5127

Exports: 4564

export rate:89.02%

applies: 4989

Exports: 4428

export rate:88.76%

applies: 4901

Exports: 2082

export rate:42.48%

applies: 4835

Exports: 2335

export rate:48.29%

applies: 4804

Exports: 50518

export rate:1051.58%

applies: 4709

Exports: 1810

export rate:38.44%

applies: 4434

Exports: 2547

export rate:57.44%

applies: 4237

Exports: 3060

export rate:72.22%

applies: 4154

Exports: 1851

export rate:44.56%

applies: 4058

Exports: 3576

export rate:88.12%

applies: 3995

Exports: 1217

export rate:30.46%

"mostly background images in templates"

Top 20 Pro Photo Export

applies: 4279

Exports: 2653

export rate:62.00%

applies: 3610

Exports: 7870

export rate:218.01%

applies: 3546

Exports: 1184

export rate:33.39%

applies: 3445

Exports: 1760

export rate:51.09%

applies: 2697

Exports: 862

export rate:31.96%

applies: 2661

Exports: 230

export rate:8.64%

applies: 2481

Exports: 1215

export rate:48.97%

applies: 2343

Exports: 1635

export rate:69.78%

applies: 2300

Exports: 1940

export rate:84.35%

applies: 2259

Exports: 4267

export rate:188.89%

applies: 2199

Exports: 1482

export rate:67.39%

applies: 2175

Exports: 812

export rate:37.33%

applies: 2053

Exports: 2610

export rate:127.13%

applies: 1810

Exports: 1540

export rate:85.08%

applies: 1682

Exports: 452

export rate:26.87%

applies: 1639

Exports: 976

export rate:59.55%

applies: 1613

Exports: 1347

export rate:83.51%

applies: 1537

Exports: 291

export rate:18.93%

applies: 1488

Exports: 2265

export rate:152.22%

applies: 1429

Exports: 471

export rate:32.96%

"mostly background images in templates"

Top 20 free Element Export

applies: 19006

Exports: 228104

export rate:1200.17%

applies: 23356

Exports: 152839

export rate:654.39%

applies: 6156

Exports: 204181

export rate:3316.78%

applies: 8346

Exports: 145775

export rate:1746.65%

applies: 6011

Exports: 194514

export rate:3235.97%

applies: 16524

Exports: 142694

export rate:863.56%

applies: 14204

Exports: 183312

export rate:1290.57%

applies: 22281

Exports: 177532

export rate:796.79%

applies: 6540

Exports: 141464

export rate:2163.06%

applies: 40231

Exports: 139229

export rate:346.07%

applies: 15361

Exports: 138048

export rate:898.69%

applies: 13658

Exports: 133210

export rate:975.33%

applies: 23092

Exports: 129692

export rate:561.63%

applies: 11382

Exports: 128040

export rate:1124.93%

applies: 13248

Exports: 127375

export rate:961.47%

applies: 8554

Exports: 119215

export rate:1393.68%

applies: 6027

Exports: 113114

export rate:1876.79%

applies: 6356

Exports: 107850

export rate:1696.82%

applies: 13708

Exports: 104256

export rate:760.55%

applies: 16121

Exports: 98608

export rate:611.67%

"mostly background images in templates"

Top 20 Pro Element Export

applies: 5042

Exports: 30096

export rate:596.91%

applies: 1662

Exports: 17724

export rate:1066.43%

applies: 5212

Exports: 25586

export rate:490.91%

applies: 2844

Exports: 17654

export rate:620.75%

applies: 9126

Exports: 21039

export rate:230.54%

applies: 8098

Exports: 16411

export rate:202.65%

applies: 16018

Exports: 20553

export rate:128.31%

applies: 4386

Exports: 15545

export rate:354.42%

applies: 19121

Exports: 18887

export rate:98.78%

applies: 4012

Exports: 14112

export rate:351.74%

applies: 2138

Exports: 13267

export rate:620.53%

applies: 17231

Exports: 10928

export rate:63.42%

applies: 5866

Exports: 12034

export rate:205.15%

applies: 2058

Exports: 11934

export rate:579.88%

applies: 1688

Exports: 10749

export rate:636.79%

applies: 3945

Exports: 10538

export rate:267.12%

applies: 6550

Exports: 11778

export rate:179.82%

applies: 2046

Exports: 10503

export rate:513.34%

applies: 7429

Exports: 11240

export rate:151.30%

applies: 5105

Exports: 10493

export rate:205.54%

"mostly background images in templates"

Popular free elements by in-house

Exports: 142694

Exports: 81458

Exports: 129692

Exports: 77697

Exports: 6338

Exports: 77614

template

Year of the dragon template

Chinese ink

Exports: 152839

Exports: 72033

template

Exports: 139229

Exports: 82745

Exports: 62563

Exports: 60846

“most of them are used in templates”

solar terms template

Popular free elements by in-house

new year

Exports: 30096

Exports: 5465

Exports: 10493

Exports: 5416

Exports: 8674

Exports: 3670

template

Year of the dragon template

Exports: 14112

Exports: 4135

Exports: 3424

Exports: 3019

Exports: 2855

Exports: 2178

“most of them are used in templates”

template

Chinese style template

Top 50 fonts Export

There are 10 Canva free fonts in the TOP 50

No Pro Font entered the Top 50

Font usage is greatly affected by product configuration/font display ordering/template usage

Creator

Data Source: https://app.mode.com/canva/reports/181acc54e07f

Creator Template apply ARR

January 01 - March 31

$1,349,008

Unit: USD

Data Source: https://app.mode.com/canva/reports/1363f42d9b77

total exports 337,802

total exports 42,349

Top 10 export template

total exports 69,223

total exports 58,214

total exports 50,077

total exports 45,184

total exports 42,087

total exports 38,201

total exports 36,572

total exports 35,051

Flat, minimalist resumes and presentations with low color saturation are the most popular styles

Top 10 export rate

Xiaohongshu posts are the main categories in the top 10 export rate of creators, and cartoon cute style and more text editing areas are easier to use.

In addition, in the template with the highest export rate, Xi Bao occupies 2 seats, indicating that Xi Bao has a wide range of application markets

Top 5 Creator performance

Total exports 1,208,860

洋洋有文

Total exports 1,139,806

Total exports 932,793

橘子设计

ZHIZHI工作室

Total exports 711,177

Total exports 593,578

Justin guo的团队

旺旺

Top 5 Creator submit

Total templates 2710

橘子设计

Total templates 1378

七月工作室

Total templates 1278

景象素材

Total templates 1117

视觉中国Atom 的团队

Total templates 961

洋洋有文

Past summaries

– 2023.10.1-2023.10.31 –

– 2023.8.1-2023.8.30 –

– 2023.7.1-2023.7.31 –

– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

– 2023.4.1-2023.4.30 –

– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!