– 2023.10.1-2023.10.31 –

Created by China Design Team

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More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

THIS REPORT IS A SUMMARY OF CANVA CONTENT LIBRARY USER USAGE. THROUGH THIS REPORT, YOU CAN SEE:

1. What type of content do users want to find on Canva
2. Templates/photos/materials/fonts with the highest user usage
3. Composition of Content Revenue
   

by Search Volumn

by Template / Ingredient export

Content ARR

Data Date: October 31

Data Source: https://app.mode.com/canva/reports/50046dd9ba7d & https://app.mode.com/canva/reports/66ad225ab501

Template

Template ARR

June 01 - October 31

Unit: USD

$2,760,212

Top 50 search in marketplace

As the end of the year approaches, the search volume for personal and institutional presentations has increased, and the popularity of presentations has once again risen“

top 10 user AttractIVe templates

In the top 100 templates for user click (Apply), the template with the top ten conversion rates from seeing (compressed) to clicking (Apply) has a user click (Apply) interval of 7909-113300

All of the above are presentations for professionals and college students. The presentation focuses on career planning, defense, work reports, and general themes

top 10 user Usability templates

The top 10 templates with conversion rates from User Applied to Exported

From the top 100 templates by total users exporting

Compared with last month, there are still 3 resumes in the top 10, but the ranking is lower.

Category: Resume, Invitation, Poster

Popular topics: Seasonal events - Double Ninth Festival, recruitment, art activities, invitations

TOP 10 attributed arr Templates

View the templates that contributed the most ARR in October

All inhouse templates in the Top 10 are come from the experiment of converting high-usage free templates into pro templates.

Compared with last month:

Contribution arr #1 poster and resume have not changed,The #1 presentation becomes #2 this month

Fewer resumes, posters, more presentations

Poster themed for art exhibition, the visual commonality is the material atmosphere background and simple editable text.

Top 10 category exports

Resume

Presentation

Long Image

Daily signature

top 5 export categories-Presentation

Exports range：35,603 - 2,6221

Popular Topics: Student Union Election, Universal, Reporting Style: Geometric Universal, Minimalist Photos, National

Style, Party and Government Style

top 5 export categories-Poster

Exports range：18,933- 6761

Poster popular themes: recruitment, recruitment, activities, National Day, good news style: business, refreshing, minimalist, festive, lively

top 5 export categories-Mobile poster

Exports range：15,190- 4,635

Popular themes for mobile posters: recruitment, recruitment, activities, National Day, Double Ninth Festival, Halloween, Double Eleven, and Happy News Festival. Users tend to use mobile poster sizes, while users prefer to use posters (vertical) for activities related to printing.

Style: Chinese style, business, fresh and fresh, minimalist, festive, and lively

top 5 export categories-Resume

Exports range：14,9975- 11,578

The resume has a uniform color of blue and gray, with one resume cover appearing

top 5 export categories-WeChat official account cover

Exports range：7,450- 3,466

New media is mainly in red, yellow, and blue purple, which is in line with the common style of information transmission and notification. The text emphasizes obvious characteristics. Style: technology, cartoon, geometry, and small freshness

Ingredient

ingredients ARR

Oct 01 - Oct 31

Unit: USD

$1,730,799

Top 50 search in Object Panel

Total Applies:3.2M

Total Exports:14.5M

Top 20 free Photo Export

applies: 1772

Exports: 76851

export rate:4336.96%

applies: 1913

Exports: 64179

export rate:3354.89%

applies: 986

Exports: 38162

export rate:3870.39%

applies: 1638

Exports: 28373

export rate:1732.17%

applies: 1129

Exports: 26003

export rate:2303.19%

applies: 3077

Exports: 14819

export rate:481.61%

applies: 993

Exports: 14426

export rate:1452.77%

applies: 1875

Exports: 13923

export rate:742.56%

applies: 1381

Exports: 13765

export rate:996.74%

applies: 2906

Exports: 7088

export rate:243.91%

applies:1025

Exports: 6972

export rate:680.20%

applies: 2369

Exports: 6358

export rate:268.38%

applies: 7793

Exports: 5752

export rate:73.81%

applies: 1064

Exports: 5342

export rate:502.07%

applies: 995

Exports: 4528

export rate:455.08%

applies: 2061

Exports: 4324

export rate:209.80%

applies: 5910

Exports: 3725

export rate:63.03%

applies: 5386

Exports: 3537

export rate:65.67%

applies: 1251

Exports: 2978

export rate:238.05%

applies: 975

Exports: 2926

export rate:300.10%

"mostly background images in templates"

Total Applies:1.6M

Total Exports:1.3M

Top 20 Pro Photo Export

applies: 958

Exports: 2339

export rate:244.15%

applies: 560

Exports: 1258

export rate:224.64%

applies: 933

Exports: 1221

export rate:130.87%

applies: 650

Exports: 1179

export rate:181.38%

applies: 291

Exports: 1158

export rate:397.94%

applies: 1042

Exports: 1117

export rate:107.20%

applies: 231

Exports: 885

export rate:383.12%

applies: 560

Exports: 796

export rate:142.14%

applies: 377

Exports: 766

export rate:203.18%

applies: 1031

Exports: 739

export rate:71.68%

applies: 2288

Exports: 702

export rate:30.68%

applies: 261

Exports: 628

export rate:240.61%

applies: 1258

Exports: 600

export rate:47.69%

applies: 699

Exports: 559

export rate:79.97%

applies: 395

Exports: 541

export rate:136.96%

applies: 775

Exports: 511

export rate:65.94%

applies: 310

Exports: 490

export rate:158.06%

applies: 502

Exports: 473

export rate:94.22%

applies: 232

Exports: 468

export rate:201.72%

applies: 431

Exports: 452

export rate:104.87%

"mostly background images in templates"

Total Applies:12.9M

Total Exports:62.5M

applies: 5001

Exports: 67595

export rate:1351.63%

Top 20 free Element Export

*This data is excluding the top 20 elements for the whole year of 2022

applies: 3085

Exports: 64559

export rate:2092.67%

applies: 4911

Exports: 60853

export rate:1239.12%

applies: 5372

Exports: 55333

export rate:1030.03%

applies: 2429

Exports: 52742

export rate:2171.35%

applies: 4323

Exports: 52646

export rate:1217.81%

applies: 2368

Exports: 52583

export rate:2220.57%

applies: 2988

Exports: 47598

export rate:1592.97%

applies: 2881

Exports: 45828

export rate:1590.70%

applies: 8440

Exports: 51449

export rate:609.59%

applies: 4215

Exports: 48734

export rate:1156.20%

applies: 2879

Exports: 48100

export rate:1670.72%

applies: 6762

Exports: 42416

export rate:627.27%

applies: 3774

Exports: 41985

export rate:1112.48%

applies: 4415

Exports: 41532

export rate:940.70%

applies: 4547

Exports: 41090

export rate:903.67%

applies: 8831

Exports: 40721

export rate:461.11%

applies: 3341

Exports: 39245

export rate:1174.65%

applies: 6243

Exports: 38508

export rate:616.82%

applies: 3328

Exports: 38235

export rate:1148.89%

"mostly elements in templates"

Total Applies:3.5M

Total Exports:3.3M

applies: 4313

Exports: 10116

export rate:234.55%

applies: 6552

Exports: 4670

export rate:71.28%

Top 20 Pro Element Export

*This data is excluding the top 20 elements for the whole year of 2022

applies: 10013

Exports: 6843

export rate:68.34%

applies: 3964

Exports: 6024

export rate:151.97%

applies: 5125

Exports: 5129

export rate:100.08%

applies: 1649

Exports: 4380

export rate:265.62%

applies: 3867

Exports: 4292

export rate:110.99%

applies: 5209

Exports: 4220

export rate:81.01%

applies: 9015

Exports: 4944

export rate:54.84%

applies: 895

Exports: 4153

export rate:464.02%

applies: 2128

Exports: 4043

export rate:189.99%

applies: 2037

Exports: 3370

export rate:165.44%

applies: 2795

Exports: 3059

export rate:109.45%

applies: 1563

Exports: 3004

export rate:192.19%

applies: 2999

Exports: 2812

export rate:93.76%

applies: 1060

Exports: 2732

export rate:257.74%

applies: 760

Exports: 2724

export rate:358.42%

applies: 1146

Exports: 2620

export rate:228.62%

applies: 1601

Exports: 2579

export rate:161.09%

applies: 976

Exports: 2574

export rate:263.73%

"mostly elements in templates"

Total Applies:108K

Total Exports:108K

Popular free elements by in-house

*Materials produced from 230801-231001

template

Exports: 14350

Exports: 12447

Exports: 6338

国庆模板

节气模板

Exports: 5966

Exports: 4527

Exports: 3874

hand drawn

Exports: 8007

Exports: 4926

Exports: 7176

Exports: 4723

Exports: 4119

Exports: 4582

The vast majority are used in templates

template

大学生模板

国庆/亚运模板

Total Applies:12.3K

Total Exports:13.4K

Popular free elements by in-house

*Materials produced from 230801-231001

Exports: 713

Exports: 633

Exports: 595

Exports: 521

Exports: 510

Exports: 484

重阳节模板

3D/hand drawn

Exports: 297

Exports: 227

Exports: 182

Exports: 206

Exports: 111

Exports: 194

The vast majority are used in templates

template

招聘季模板

Top 50 fonts Export

Total font exports are up 39.72% from the last reported content

No Pro Font in Top 50

Font usage is strongly influenced by product configuration/font display order/template usage.

Creator

Data Source: https://app.mode.com/canva/reports/181acc54e07f

Creator Template apply ARR

June 01 - October 31

$298232

Unit: USD

Top 10 export template

total exports 149,975

total exports 31,830

total exports 46,694

total exports 31,576

total exports 35,124

total exports 30,100

total exports 33,930

total exports 27,872

total exports 33,152

total exports 26,221

“Creator发布的模板中，季节性海报表现不再强势，简历、招聘相关占据了绝大多书席位”

Top 10 export template

total exports 149,975

total exports 31,830

total exports 46,694

total exports 31,576

total exports 35,124

total exports 30,100

total exports 33,930

total exports 27,872

total exports 33,152

total exports 26,221

"In the templates published by Creator, seasonal posters are no longer strong, and resumes and recruitment related content occupy the vast majority of book seats."

Top 10 export rate

"Most templates with high Creator export rates have the characteristics of having multiple levels of textual information and strong universality."

Top 5 Creator performance

Total exports 112,031

橘子设计

Total exports 44,225

Total exports 68,815

洋洋有文

七月工作室

Total exports 30,120

一点设计

Total exports 28,934

ccccccc's Team

Top 5 Creator submit

Total templates 1369

橘子设计

Total templates 1284

景象素材

Total templates 934

视觉中国Atom 的团队

Total templates 607

七月工作室

Total templates 483

Onepoint Design

Past summaries

– 2023.8.1-2023.8.30 –

– 2023.7.1-2023.7.31 –

– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

– 2023.4.1-2023.4.30 –

– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei and @Yuwei Cui for edited!