– 2023.10.1-2023.10.31 –

Created by China Design Team

中文版

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

这个报告是关于Canva Content Library用户端使用汇总，通过这个报告你可以看到：

by Template / Ingredient export

Content ARR

Data Date: October 31

Data Source: https://app.mode.com/canva/reports/50046dd9ba7d & https://app.mode.com/canva/reports/66ad225ab501

Template

Template ARR

June 01 - October 31

Unit: USD

$2,760,212

Top 50 search in marketplace

“临近年底，个人与机构演示文稿搜索量增加，演示文稿的热度再次上升！“

top 10 user AttractIVe templates

在用户点击（Apply）前100名的模版中，从看见（impressed）到点击（Apply）转化率前十的模版，

用户点击（Apply）区间为：7,909 - 113,300

以上全部为演示文稿

职场人和大学生开始进行演示文稿汇报，

主题集中于：职业生涯规划，答辩，工作汇报，通用主题

top 10 user Usability templates

在用户导出（Export）前100名的模版中，从点击（Apply）到导出（Export）转化率前十的模版，

用户导出（Export）区间为：2,770 - 50,388

相较上个月，仍然有3个简历在top 10,但排序靠后了

类别为简历，邀请函，海报

热门主题：重阳节，招聘，艺术活动，邀请函

TOP 10 attributed arr Templates

查看10月贡献ARR最多的模版和金额（USD）

Top 10 中所有inhouse模版来源于人工根据潜力评估转pro的模版

相较上月：Top 1贡献arr的海报，简历没有变化，10月演示文稿Top 1变为本月第2名

简历，海报减少，演示文稿增多

海报为艺术展活动主题，纯色质感氛围背景和可编辑文字

第5名的演示文稿来自Localization

Top 10 category exports

演示文稿总用量超越所有热门模板类别，跃居第一，简历类别在总用量上也上升了2个身位，由第六提升至第四。

top 5 export categories-演示文稿

Exports range：35,603 - 2,6221

热门主题：学生会竞选，通用，汇报

风格：几何通用，简约照片，国风，党政风

top 5 export categories-海报（竖版）

Exports range：18,933- 6761

海报热门主题：招聘，招新，活动，国庆，喜报

风格：商务，小清新，简约，喜庆，活波

top 5 export categories-手机海报

Exports range：15,190- 4,635

手机海报热门主题：招聘，招新，活动，国庆，重阳节，万圣节，双十一，喜报

节日用户倾向使用手机海报尺寸，活动类涉及印刷用户更愿意用海报（竖版）

风格：国风，商务，小清新，简约，喜庆，活波

top 5 export categories-简历

Exports range：14,9975- 11,578

简历色彩清一色为蓝灰色

出现了1个简历封面

top 5 export categories-微信公众号封面

Exports range：7,450- 3,466

新媒体以红，黄，蓝紫色为主，符合信息传递通知类的普遍风格，文字强调特征明显

风格：科技，卡通，几何，小清新

Ingredient

ingredients ARR

Oct 01 - Oct 31

Unit: USD

$1,730,799

Top 50 search in Object Panel

Total Applies:3.2M

Total Exports:14.5M

Top 20 free Photo Export

applies: 1772

Exports: 76851

export rate:4336.96%

applies: 1913

Exports: 64179

export rate:3354.89%

applies: 986

Exports: 38162

export rate:3870.39%

applies: 1638

Exports: 28373

export rate:1732.17%

applies: 1129

Exports: 26003

export rate:2303.19%

applies: 3077

Exports: 14819

export rate:481.61%

applies: 993

Exports: 14426

export rate:1452.77%

applies: 1875

Exports: 13923

export rate:742.56%

applies: 1381

Exports: 13765

export rate:996.74%

applies: 2906

Exports: 7088

export rate:243.91%

applies:1025

Exports: 6972

export rate:680.20%

applies: 2369

Exports: 6358

export rate:268.38%

applies: 7793

Exports: 5752

export rate:73.81%

applies: 1064

Exports: 5342

export rate:502.07%

applies: 995

Exports: 4528

export rate:455.08%

applies: 2061

Exports: 4324

export rate:209.80%

applies: 5910

Exports: 3725

export rate:63.03%

applies: 5386

Exports: 3537

export rate:65.67%

applies: 1251

Exports: 2978

export rate:238.05%

applies: 975

Exports: 2926

export rate:300.10%

“绝大多数为模板中的背景图片”

Total Applies:1.6M

Total Exports:1.3M

Top 20 Pro Photo Export

applies: 958

Exports: 2339

export rate:244.15%

applies: 560

Exports: 1258

export rate:224.64%

applies: 933

Exports: 1221

export rate:130.87%

applies: 650

Exports: 1179

export rate:181.38%

applies: 291

Exports: 1158

export rate:397.94%

applies: 1042

Exports: 1117

export rate:107.20%

applies: 231

Exports: 885

export rate:383.12%

applies: 560

Exports: 796

export rate:142.14%

applies: 377

Exports: 766

export rate:203.18%

applies: 1031

Exports: 739

export rate:71.68%

applies: 2288

Exports: 702

export rate:30.68%

applies: 261

Exports: 628

export rate:240.61%

applies: 1258

Exports: 600

export rate:47.69%

applies: 699

Exports: 559

export rate:79.97%

applies: 395

Exports: 541

export rate:136.96%

applies: 775

Exports: 511

export rate:65.94%

applies: 310

Exports: 490

export rate:158.06%

applies: 502

Exports: 473

export rate:94.22%

applies: 232

Exports: 468

export rate:201.72%

applies: 431

Exports: 452

export rate:104.87%

“绝大多数为模板中的背景图片”

"mostly background images in templates"

Total Applies:12.9M

Total Exports:62.5M

Top 20 free Element Export

*此数据为除去2022全年top20 elements的元素

applies: 5001

Exports: 67595

export rate:1351.63%

applies: 3085

Exports: 64559

export rate:2092.67%

applies: 4911

Exports: 60853

export rate:1239.12%

applies: 5372

Exports: 55333

export rate:1030.03%

applies: 2429

Exports: 52742

export rate:2171.35%

applies: 4323

Exports: 52646

export rate:1217.81%

applies: 2368

Exports: 52583

export rate:2220.57%

applies: 2988

Exports: 47598

export rate:1592.97%

applies: 2881

Exports: 45828

export rate:1590.70%

applies: 8440

Exports: 51449

export rate:609.59%

applies: 4215

Exports: 48734

export rate:1156.20%

applies: 2879

Exports: 48100

export rate:1670.72%

applies: 6762

Exports: 42416

export rate:627.27%

applies: 3774

Exports: 41985

export rate:1112.48%

applies: 4415

Exports: 41532

export rate:940.70%

applies: 4547

Exports: 41090

export rate:903.67%

applies: 8831

Exports: 40721

export rate:461.11%

applies: 3341

Exports: 39245

export rate:1174.65%

applies: 6243

Exports: 38508

export rate:616.82%

applies: 3328

Exports: 38235

export rate:1148.89%

“绝大多数为模板中的元素”

Total Applies:3.5M

Total Exports:3.3M

Top 20 Pro Element Export

*此数据为除去2022全年top20 elements的元素

applies: 4313

Exports: 10116

export rate:234.55%

applies: 10013

Exports: 6843

export rate:68.34%

applies: 3964

Exports: 6024

export rate:151.97%

applies: 5125

Exports: 5129

export rate:100.08%

applies: 9015

Exports: 4944

export rate:54.84%

applies: 6552

Exports: 4670

export rate:71.28%

applies: 1649

Exports: 4380

export rate:265.62%

applies: 3867

Exports: 4292

export rate:110.99%

applies: 5209

Exports: 4220

export rate:81.01%

applies: 895

Exports: 4153

export rate:464.02%

applies: 2128

Exports: 4043

export rate:189.99%

applies: 2037

Exports: 3370

export rate:165.44%

applies: 2795

Exports: 3059

export rate:109.45%

applies: 1563

Exports: 3004

export rate:192.19%

applies: 2999

Exports: 2812

export rate:93.76%

applies: 1060

Exports: 2732

export rate:257.74%

applies: 760

Exports: 2724

export rate:358.42%

applies: 1146

Exports: 2620

export rate:228.62%

applies: 1601

Exports: 2579

export rate:161.09%

applies: 976

Exports: 2574

export rate:263.73%

“绝大多数为模板中的元素”

Total Applies:108K

Total Exports:108K

Popular free elements by in-house

*230801-231001产出的素材

国风水墨

Exports: 14350

Exports: 12447

Exports: 5966

Exports: 4527

Exports: 6338

Exports: 3874

模板应用

国庆模板

节气模板

扁平手绘

Exports: 8007

Exports: 4926

Exports: 7176

Exports: 4119

Exports: 4723

Exports: 4582

绝大多数都在模板中使用

模板应用

大学生模板

国庆/亚运模板

Total Applies:12.3K

Total Exports:13.4K

Popular free elements by in-house

*230801-231001产出的素材

中国水墨风格

模板应用

Exports: 713

Exports: 633

Exports: 595

Exports: 521

Exports: 510

Exports: 484

重阳节模板

立体/手绘

Exports: 297

Exports: 182

Exports: 111

Exports: 227

Exports: 206

Exports: 194

绝大多数都在模板中使用

模板应用

招聘季模板

Top 50 fonts Export

字体总导出比较上次报告内容上涨39.72%

无Pro Font进入Top 50

字体用量受产品配置/字体展示排序/模板用量影响较大

Creator

Data Source: https://app.mode.com/canva/reports/181acc54e07f

Creator Template apply ARR

June 01 - October 31

$298232

Unit: USD

Top 10 export template

total exports 149,975

total exports 31,830

total exports 46,694

total exports 31,576

total exports 35,124

total exports 30,100

total exports 33,930

total exports 27,872

total exports 33,152

total exports 26,221

“Creator发布的模板中，季节性海报表现不再强势，简历、招聘相关占据了绝大多书席位”

Top 10 export rate

“Creator导出率较高的模板大部分拥有文字信息层级较多以及通用性较强的特性”

Top 5 Creator performance

Total exports 482,204

橘子设计

Total exports 230,881

Total exports 396,292

洋洋有文

Justin guo的团队

Total exports 174,604

Total exports 165,437

七月工作室

ccccccc's Team Team

Top 5 Creator submit

Total templates 1671

橘子设计

Total templates 1284

景象素材

Total templates 1079

视觉中国Atom 的团队

Total templates 784

七月工作室

Total templates 492

旺旺

Past summaries

– 2023.8.1-2023.8.30 –

– 2023.7.1-2023.7.31 –

– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

– 2023.4.1-2023.4.30 –

– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei and @Yuwei Cui for edited!