– 2024.4.1-2024.4.30 –

Created by China Design Team

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

这个报告是关于Canva Content Library用户端使用汇总，通过这个报告你可以看到：

by Template / Ingredient export

Content ARR

Data Date: April 31

https://app.mode.com/canva/reports/66ad225ab501

Template

Template ARR

January 01 - April 30

Unit: USD

$3515720

Data Source: https://app.mode.com/canva/reports/1363f42d9b77

Top 50 search in marketplace

April 01-April 30

演示文稿、logo、简历是排名前三的搜索热词，且它们均为模板类别，说明这三个类别在当前时间节点有较高的市场需求。

此外，热门节日依然是当前热门搜索词，例如劳动节与清明节；

top 10 user AttractIVe templates

在用户点击（Apply）前100名的模版中，从看见（impressed）到点击（Apply）转化率前十的模版，

用户点击（Apply）区间为：2,818 - 140,899

全部都是演示文稿

其中，毕业论文占比一半，都是蓝，绿，灰色等专业色系和几何简约风格

其次是党政风，工作总结，医疗教育，课堂展示

唯独行业教育类使用了插画讲师形象，发现医疗科普类医生卡通形象受欢迎

top 10 user Usability templates

在用户导出（Publish）前100名的模版中，从点击（Apply）到导出（publish）转化率前十的模版，

用户导出（Publish）区间为：1,520 - 67,584

比起1-3月，4月出现了更多小红书封面，占top 10的一半，以知识分享话题为主

喜报仍然在榜首，用户依赖这些编辑简单的模版进行多次发布

TOP 10 attributed arr Templates

查看1-3月贡献ARR最多的模版和金额（USD）

4月贡献ARR的演示文稿TOP榜迎来换血

热点，趣味卡通视觉吸睛促动付费转化

清新，油画，国风，渐变弥散等春季流行视觉也受人欢迎

Top 10 category exports

微信公众号封面

海报（竖版）

手机海报

小红书帖子

Logo

主图图片

相较于过去较为长青的类别，小红书帖子依然有较高的市场热度，持续四个月下载量排名第四

并依然有逐步提升的趋势，可通过内容渠道适当增加这个类别模板梳理来继续提升用户粘性

top 5 export categories-演示文稿

Exports range：42,379 - 17,424

相较于绚丽、明亮色彩的演示文稿模板，低调、版式简约的演示文稿更受市场欢迎

当然红色党政风格和传统中国风模板依然表现不错

top 5 export categories-海报（竖版）

Exports range：27,275 - 7,275

用量前10的海报中，有一半以上的模板是绿色富有春天气息的海报，这个结果与2023年相似，

用户喜好相较于去年变化不大，另外一个共同点是简单、易用，文字编辑区域较大

top 5 export categories-手机海报

Exports range：20,527- 6,114

应季的手机海报总是有着相当好的表现，在四月里，绿色出游与劳动节主题的海报更受市场欢迎

此外“销售业绩喜报”依然十分畅销，但他们似乎很久都没有新的设计了，可以考虑增加更多这个主题的设计来提升用户体验

top 5 export categories-小红书帖子

Exports range：14,900- 9,330

知识分享与科普占据了绝大多数的席位，在设计版式上基本为2个大类——吸引人大字报封面与多层级文字内页

饱和度低明度高是它们在颜色方面的共同特征

top 5 export categories-简历

Exports range：225,969- 10,521

最受欢迎的简历的共同点是朴素、低调、结构简单，基本图形色块构成，没有其它复杂的装饰性图案

还有一个比较有意思的点是它们全部都是浅蓝色的

Ingredient

ingredients ARR

Unit: USD

APR 01 - APR 30

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 1632

Exports: 61681

export rate:3779.47%

applies: 1095

Exports: 24040

export rate:2195.43%

applies: 2407

Exports: 23457

export rate:974.53%

applies: 1834

Exports: 21988

export rate:1198.91%

applies: 1486

Exports: 21229

export rate:1428.60%

applies: 1729

Exports: 17266

export rate:998.61%

applies: 1454

Exports: 14449

export rate:993.74%

applies: 13606

Exports: 13695

export rate:100.65%

applies: 1538

Exports: 11039

export rate:717.75%

applies: 1466

Exports: 9575

export rate:653.14%

applies: 1168

Exports: 8373

export rate:716.87%

applies: 1087

Exports: 7998

export rate:735.79%

applies: 3094

Exports: 7902

export rate:255.40%

applies: 2672

Exports: 5874

export rate:219.84%

applies: 1437

Exports: 5066

export rate:352.54%

applies: 1866

Exports: 4901

export rate:262.65%

applies: 1620

Exports: 4641

export rate:286.48%

applies: 6592

Exports: 4303

export rate:65.28%

applies: 1071

Exports: 3246

export rate:303.08%

applies: 2459

Exports: 2633

export rate:107.08%

“绝大多数为模板中的背景图片”

Top 20 Pro Photo Export

applies: 2758

Exports: 2876

export rate:104.28%

applies: 1062

Exports: 2127

export rate:200.28%

applies: 1097

Exports: 2048

export rate:186.69%

applies: 817

Exports: 1487

export rate:182.01%

applies: 581

Exports: 1449

export rate:249.40%

applies: 447

Exports: 1440

export rate:322.15%

applies: 580

Exports: 1200

export rate:206.90%

applies: 1651

Exports: 1197

export rate:72.50%

applies: 324

Exports: 1152

export rate:355.56%

applies: 338

Exports: 1063

export rate:314.50%

applies: 921

Exports: 852

export rate:92.51%

applies: 1359

Exports: 758

export rate:55.78%

applies: 461

Exports: 750

export rate:162.69%

applies: 895

Exports: 738

export rate:82.46%

applies: 789

Exports: 620

export rate:78.58%

applies: 524

Exports: 607

export rate:115.84%

applies: 1403

Exports: 590

export rate:42.05%

applies: 347

Exports: 583

export rate:168.01%

applies: 393

Exports: 578

export rate:147.07%

applies: 598

Exports: 529

export rate:88.46%

“绝大多数为模板中的背景图片”

"mostly background images in templates"

Top 20 free Element Export

*此数据为除去全年top20 elements的元素

applies: 12078

Exports: 97067

export rate:803.67%

applies: 18740

Exports: 74155

export rate:395.70%

applies: 3216

Exports: 96483

export rate:3000.09%

applies: 4812

Exports: 67661

export rate:1406.09%

applies: 3628

Exports: 91936

export rate:2534.07%

applies: 5432

Exports: 81544

export rate:1501.18%

applies: 6828

Exports: 78931

export rate:1155.99%

applies: 3585

Exports: 67052

export rate:1870.35%

applies: 3767

Exports: 61383

export rate:1629.49%

applies: 40231

Exports: 139229

export rate:346.07%

applies: 6411

Exports: 55427

export rate:864.56%

applies: 3147

Exports: 49232

export rate:1564.41%

applies: 4468

Exports: 53588

export rate:1199.37%

applies: 7490

Exports: 48886

export rate:652.68%

applies: 8096

Exports: 52474

export rate:648.15%

applies: 4796

Exports: 48759

export rate:1016.66%

applies: 5206

Exports: 50840

export rate:976.57%

applies: 3166

Exports: 49560

export rate:1565.38%

applies: 4514

Exports: 48475

export rate:1073.88%

applies: 3194

Exports: 48273

export rate:1511.37%

“绝大多数为模板中的元素”

Top 20 Pro Element Export

*此数据为除去全年top20 elements的元素

applies: 11052

Exports: 11275

export rate:102.02%

applies: 2326

Exports: 7483

export rate:321.71%

applies: 5212

Exports: 25586

export rate:490.91%

applies: 3937

Exports: 9391

export rate:238.53%

applies: 2974

Exports: 7385

export rate:248.32%

applies: 2692

Exports: 6466

export rate:240.19%

applies: 1536

Exports: 8539

export rate:555.92%

applies: 4196

Exports: 6437

export rate:153.41%

applies: 5665

Exports: 8174

export rate:144.29%

applies: 3641

Exports: 6366

export rate:174.84%

applies: 2198

Exports: 5769

export rate:262.47%

applies: 7941

Exports: 5679

export rate:71.51%

applies: 1029

Exports: 5662

export rate:550.24%

applies: 917

Exports: 5660

export rate:617.23%

applies: 2327

Exports: 5563

export rate:239.06%

applies: 3101

Exports: 5540

export rate:178.65%

applies: 914

Exports: 5461

export rate:597.48%

applies: 4131

Exports: 5268

export rate:127.52%

applies: 3428

Exports: 5019

export rate:146.41%

applies: 2374

Exports: 4921

export rate:207.29%

“绝大多数为模板中的元素”

Popular free elements by in-house

红色

Exports: 81544

Exports: 32498

Exports: 50840

Exports: 46593

模板应用

红色党政模板

Exports: 21109

Exports: 15219

卡通手绘

Exports: 31983

Exports: 19640

Exports: 17612

Exports: 16387

Exports: 15445

Exports: 14448

绝大多数都在模板中使用

模板应用

Popular free elements by in-house

劳动节

Exports: 2515

Exports: 1921

Exports: 1114

Exports: 1034

Exports: 1766

Exports: 696

模板应用

劳动节模板

科技

Exports: 3331

Exports: 981

Exports: 754

Exports: 631

Exports: 792

Exports: 581

模板应用

科技相关模板

绝大多数都在模板中使用

Top 50 fonts Export

TOP 50 中 Canva free fonts 有 11 款

值得关注的是Canva Pro Font “可画乐淘淘“在该时段进入 Top 50，用户导出量居第46位

字体用量受产品配置/字体展示排序/模板用量影响较大

There are 11 Canva free fonts in the Top 50.

It is worth noting that Canva Pro Font "可画乐淘淘" entered the Top 50 in this time period and ranked 46th in terms of user exports.

Font usage is strongly influenced by product configuration/font display ordering/template usage.

Creator

Data Source: https://app.mode.com/canva/reports/181acc54e07f

Creator Template apply ARR

January 01 - April 30

$3,515,716

Unit: USD

Data Source: https://app.mode.com/canva/reports/1363f42d9b77

Top 10 export template

total exports 225,969

total exports 27,275

total exports 42,379

total exports 23,180

total exports 32,461

total exports 22,960

total exports 31,012

total exports 22,727

total exports 30,053

total exports 20,457

creator群体中，平均单张模板收益最高的是简历与演示文稿，从用量前十的模板中来看也印证了这一观点

创作简历与演示文稿确实更容易获得成功

Top 10 export rate

小红书帖子和电商主图在用户使用场景中，因为需要多次导出，所以导出率远高于其它类别

Top 5 Creator performance

Total exports 797,366

Total exports 781,652

ZHIZHI工作室

洋洋有文

Total exports 508,660

橘子设计

Total exports 316,746

Justin guo的团队

Total exports 246,774

也派PPT设计

Top 5 Creator submit

Total templates 2,800

橘子设计

Total templates 1,406

七月工作室

Total templates 1,282

景象素材

Total templates 1117

视觉中国Atom 的团队

Total templates 1,052

洋洋有文

Past summaries

– 2024.1.1-2024.3.31 –

– 2023.5.1-2023.5.31 –

– 2023.10.1-2023.10.31 –

– 2023.4.1-2023.4.30 –

– 2023.8.1-2023.8.30 –

– 2023.3.1-2023.3.31 –

– 2023.7.1-2023.7.31 –

– 2023.1.23-2023.2.23 –

– 2023.6.1-2023.6.30 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!