– 2024.4.1-2024.4.30 –

Created by China Design Team

中文版

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

THIS REPORT IS A SUMMARY OF CANVA CONTENT LIBRARY USER USAGE. THROUGH THIS REPORT, YOU CAN SEE:

Content MAU

Data Date: April 31

83.27%

Content Active Users Metrics

• The Monthly Content Active Users is a user ​count metric used to highlight the number of ​active users who are content active (that is, a ​user that has made an apply, export or publish ​using publicly available content in the last 30 ​days)
  
• The content MAU % is a metric highlighting the ​performance of content active users vs overall ​global active users - essentially identifying how ​many active users are content-active.
  

Content Revenue

42%

Data Date: April 31

Content Attributed Annualised Revenue

• The content attributed annualised revenue metric ​identifies the $ amount of annualised revenue that can be ​attributed to content. The attribution basis is as thus:
  
• Subscriptions uses a multi touch methodology e.g. ​Attribution is split firstly over all CTAs touched by a user ​over the 14 days prior to subscription; this number is then ​further split by the pro and paid resources that the user has ​touched over the same period.
  

Content Resource effective

Last 30 days

Template

Template Library Size

in zh-CN Locale

Top 50 search in marketplace

April 01-April 30

Presentation, logo and resume are the top three hot search terms, and they are all template categories, indicating that these three categories have a high market demand at the current time node. In addition, popular holidays are still popular search terms, such as Labor Day and Qingming Festival;

top 10 user AttractIVe templates

The top 10 templates with conversion rates from User Impressed to Applied

From the top 100 templates by total users apply

All of them are presentations

Among them, graduation defenses account for half, all of which are blue, green, gray and other professional colors and geometric simple styles

The second is Red and government style, work summary, medical education, and classroom presentation

Only medical education uses illustration lecturer images, and it is found that cartoon images of doctors in medical science popularization are popular

top 10 user Usability templates

The top 10 templates with conversion rates from User Applied to Published

From the top 100 templates by total users publish

Compared with January to March, there are more RED covers in April, accounting for half of the top 10, mainly knowledge sharing topics.

Good news is still at the top of the list, and users rely on these simple templates to publish multiple times.

TOP 10 attributed arr Templates

View the templates that contributed the most ARR

The top presentations contributing to ARR in April has changed a lot

Hot spots, interesting cartoon visuals attract attention and promote paid conversion

Fresh, oil painting, Chinese style, gradient diffusion and other popular spring visuals are also popular

Top 10 category exports

Compared with the more evergreen categories in the past, the small red book post still has a higher market heat, ranking fourth in terms of downloads for four months.There is still a trend of gradual improvement, and this category template can be appropriately increased through content channels to continue to improve user stickiness

top 5 export categories-Presentation

Exports range：42,379 - 17,424

In the most popular presentations, the design style hasn't changed much compared to the past

The red Party's political style and the Chinese style academic education template are still the most popular themes in the market, occupying 7 seats

top 5 export categories-Poster

Exports range：27,275 - 7,275

Compared to the presentation template with bright, bright colors, low-key, simple presentation is more popular in the market

Of course, the red party style and the traditional Chinese style template still perform well

top 5 export categories-Mobile poster

Exports range：20,527- 6,114

Seasonal mobile posters always do quite well, and in April, green travel and Labor Day themed posters are more popular in the market

In addition, "Happy sales Report" is still very popular, but it seems that they have not had a new design for a long time, and you can consider adding more designs on this theme to improve the user experience

top 5 export categories-Xiaohongshu Post

Exports range：14,900- 9,330

Knowledge sharing and popular science occupy the vast majority of seats, and the design layout is basically divided into two categories - attractive large-character newspaper cover and multi-level text inside page

Low saturation and high brightness are their common features in terms of color

top 5 export categories-Resume

Exports range：225,969- 10,521

What the most popular resumes have in common is simplicity, understatement, simple structure, basic graphic color block composition, and no other complex decorative patterns , Another interesting thing is that they're all light blue

Ingredient

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 1632

Exports: 61681

export rate:3779.47%

applies: 1095

Exports: 24040

export rate:2195.43%

applies: 2407

Exports: 23457

export rate:974.53%

applies: 1834

Exports: 21988

export rate:1198.91%

applies: 1486

Exports: 21229

export rate:1428.60%

applies: 1729

Exports: 17266

export rate:998.61%

applies: 1454

Exports: 14449

export rate:993.74%

applies: 13606

Exports: 13695

export rate:100.65%

applies: 1538

Exports: 11039

export rate:717.75%

applies: 1466

Exports: 9575

export rate:653.14%

applies: 1168

Exports: 8373

export rate:716.87%

applies: 1087

Exports: 7998

export rate:735.79%

applies: 3094

Exports: 7902

export rate:255.40%

applies: 2672

Exports: 5874

export rate:219.84%

applies: 1437

Exports: 5066

export rate:352.54%

applies: 1866

Exports: 4901

export rate:262.65%

applies: 1620

Exports: 4641

export rate:286.48%

applies: 6592

Exports: 4303

export rate:65.28%

applies: 1071

Exports: 3246

export rate:303.08%

applies: 2459

Exports: 2633

export rate:107.08%

"mostly background images in templates"

Top 20 Pro Photo Export

applies: 2758

Exports: 2876

export rate:104.28%

applies: 1062

Exports: 2127

export rate:200.28%

applies: 1097

Exports: 2048

export rate:186.69%

applies: 817

Exports: 1487

export rate:182.01%

applies: 581

Exports: 1449

export rate:249.40%

applies: 447

Exports: 1440

export rate:322.15%

applies: 580

Exports: 1200

export rate:206.90%

applies: 1651

Exports: 1197

export rate:72.50%

applies: 324

Exports: 1152

export rate:355.56%

applies: 338

Exports: 1063

export rate:314.50%

applies: 921

Exports: 852

export rate:92.51%

applies: 1359

Exports: 758

export rate:55.78%

applies: 461

Exports: 750

export rate:162.69%

applies: 895

Exports: 738

export rate:82.46%

applies: 789

Exports: 620

export rate:78.58%

applies: 524

Exports: 607

export rate:115.84%

applies: 1403

Exports: 590

export rate:42.05%

applies: 347

Exports: 583

export rate:168.01%

applies: 393

Exports: 578

export rate:147.07%

applies: 598

Exports: 529

export rate:88.46%

"mostly background images in templates"

Top 20 free Element Export

* This data is for elements excluding the top20 elements of the year

applies: 12078

Exports: 97067

export rate:803.67%

applies: 18740

Exports: 74155

export rate:395.70%

applies: 3216

Exports: 96483

export rate:3000.09%

applies: 4812

Exports: 67661

export rate:1406.09%

applies: 3628

Exports: 91936

export rate:2534.07%

applies: 5432

Exports: 81544

export rate:1501.18%

applies: 6828

Exports: 78931

export rate:1155.99%

applies: 3585

Exports: 67052

export rate:1870.35%

applies: 3767

Exports: 61383

export rate:1629.49%

applies: 40231

Exports: 139229

export rate:346.07%

applies: 6411

Exports: 55427

export rate:864.56%

applies: 3147

Exports: 49232

export rate:1564.41%

applies: 4468

Exports: 53588

export rate:1199.37%

applies: 7490

Exports: 48886

export rate:652.68%

applies: 8096

Exports: 52474

export rate:648.15%

applies: 4796

Exports: 48759

export rate:1016.66%

applies: 5206

Exports: 50840

export rate:976.57%

applies: 3166

Exports: 49560

export rate:1565.38%

applies: 4514

Exports: 48475

export rate:1073.88%

applies: 3194

Exports: 48273

export rate:1511.37%

"mostly background images in templates"

Top 20 Pro Element Export

* This data is for elements excluding the top20 elements of the year

applies: 11052

Exports: 11275

export rate:102.02%

applies: 2326

Exports: 7483

export rate:321.71%

applies: 5212

Exports: 25586

export rate:490.91%

applies: 3937

Exports: 9391

export rate:238.53%

applies: 2974

Exports: 7385

export rate:248.32%

applies: 2692

Exports: 6466

export rate:240.19%

applies: 1536

Exports: 8539

export rate:555.92%

applies: 4196

Exports: 6437

export rate:153.41%

applies: 5665

Exports: 8174

export rate:144.29%

applies: 3641

Exports: 6366

export rate:174.84%

applies: 2198

Exports: 5769

export rate:262.47%

applies: 7941

Exports: 5679

export rate:71.51%

applies: 1029

Exports: 5662

export rate:550.24%

applies: 917

Exports: 5660

export rate:617.23%

applies: 2327

Exports: 5563

export rate:239.06%

applies: 3101

Exports: 5540

export rate:178.65%

applies: 914

Exports: 5461

export rate:597.48%

applies: 4131

Exports: 5268

export rate:127.52%

applies: 3428

Exports: 5019

export rate:146.41%

applies: 2374

Exports: 4921

export rate:207.29%

"mostly background images in templates"

Popular free elements by in-house

red

Exports: 81544

Exports: 32498

Exports: 50840

Exports: 46593

Exports: 21109

Exports: 15219

Red template

cartoon

hand drawn

Exports: 31983

Exports: 19640

Exports: 16387

Exports: 15445

Exports: 17612

Exports: 14448

Template

“most of them are used in templates”

Popular free elements by in-house

labor day

Exports: 2515

Exports: 1921

Exports: 1114

Exports: 1034

Exports: 1766

Exports: 696

Template

labor day template

technology

Exports: 3331

Exports: 981

Exports: 754

Exports: 631

Exports: 792

Exports: 581

Template

Technology related templates

“most of them are used in templates”

Top 50 fonts Export

There are 11 Canva free fonts in the Top 50.

It is worth noting that Canva Pro Font "可画乐淘淘" entered the Top 50 in this time period and ranked 46th in terms of user exports.

Font usage is strongly influenced by product configuration/font display ordering/template usage.

Creator

Top 10 export template

total exports 225,969

total exports 27,275

total exports 42,379

total exports 23,180

total exports 32,461

total exports 22,960

total exports 31,012

total exports 22,727

total exports 30,053

total exports 20,457

Among the creator group, the highest average revenue per template is resume and presentation, which is also confirmed from the top 10 templates

Creating resumes and presentations is much easier to achieve

Top 10 export rate

In the user usage scenario, the export rate is much higher than other categories because it needs to be exported many times

Top 5 Creator performance

Total exports 797,366

Total exports 781,652

ZHIZHI工作室

洋洋有文

Total exports 508,660

橘子设计

Total exports 316,746

Justin guo的团队

Total exports 246,774

也派PPT设计

Top 5 Creator submit

Total templates 2,800

橘子设计

Total templates 1,406

七月工作室

Total templates 1,282

景象素材

Total templates 1117

视觉中国Atom 的团队

Total templates 1,052

洋洋有文

Past summaries

– 2024.1.1-2023.3.31 –

– 2023.5.1-2023.5.31 –

– 2023.10.1-2023.10.31 –

– 2023.4.1-2023.4.30 –

– 2023.8.1-2023.8.30 –

– 2023.3.1-2023.3.31 –

– 2023.7.1-2023.7.31 –

– 2023.1.23-2023.2.23 –

– 2023.6.1-2023.6.30 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!