– 2024.7.1-2024.7.31 –

Created by China Design Team

中文版

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

这个报告是关于Canva Content Library用户端使用汇总

通过这个报告你可以看到：

Content MAU

Data Date: July 31

80%

Content Active Users Metrics

• The Monthly Content Active Users is a user count metric used to highlight the number of active users who are content active (that is, a user that has made an apply, export or publish using publicly available content in the last 30 days)
  
• The content MAU % is a metric highlighting the performance of content active users vs overall global active users - essentially identifying how many active users are content-active.
  

Content Revenue

41%

Data Date: June 30

Content Attributed Annualised Revenue

• The content attributed annualised revenue metric ​identifies the $ amount of annualised revenue that can be ​attributed to content. The attribution basis is as thus:
  
• Subscriptions uses a multi touch methodology e.g. ​Attribution is split firstly over all CTAs touched by a user ​over the 14 days prior to subscription; this number is then ​further split by the pro and paid resources that the user has ​touched over the same period.
  

Content Resource effective

Last 30 days

Template

Template Library Size

in zh-CN Locale

Top 50 search in marketplace

July 01 - July 31

演示文稿、logo依然排名前二名的搜索热词，暑假来临，简历排名有所下降

除此之外，当月热点节日依然有较高的搜索频率

top 10 user AttractIVe templates

在用户点击（Apply）前100名的模版中，从看见（impressed）到点击（Apply）转化率前十的模版，

用户点击（Apply）区间为：3221 - 41188

对比6月，新增了一个小暑节气的海报

演示文稿和简历剩下各半，专业演示文稿变少，更多风格（卡通，国风）露出，

但党政风演示文稿仍然在榜首

表格样式的简历登上首位，改变了之前全部蓝白的形式

top 10 user Usability templates

在用户导出（Publish）前100名的模版中，从点击（Apply）到导出（publish）转化率前十的模版，

用户导出（Publish）区间为：1473 - 25944

整体用量比起6月下降，top 2 的还是简历

受到补习和高考成绩发布等影响

增加了喜报，学习和知识分享小红书

仍然是通用及能多次复用的模版比如：简历，小红书封面，海报等

TOP 10 attributed arr Templates

查看6月贡献ARR最多的模版和金额（USD）

比起6月，榜单的更新变化非常小，80%与上个月一致

新增了暑期开课和美业logo

Top 10 category exports

Logo

微信公众号封面

简历

长图

海报(竖版)

小红书帖子

演示文稿

主图图片

日签

相较于上个周期，总体变化不大，演示文稿排名继续下降一位，微信公众号跃居至第五位！

top 5 export categories-海报（竖版）

Exports range：16,202 - 5,424

与上月相比，整体变化不大，招聘主题的模板依然有不错的用量，新增了艺术展览主题；

top 5 export categories-手机海报

Exports range：14,696- 4,664

手机海报相较于上月，仅有节日性的设计有所更替，暑假招生手机海报作为应季主题，也毫不意外的进入排行榜之中；

“红色喜报“依然有较为稳定的用量；

top 5 export categories-小红书帖子

Exports range：26,295- 7,869

知识分享与科普占据了绝大多数的席位，在设计版式上基本为2个大类——吸引人大字报封面与多层级文字内页

低饱和度低明度高是它们在颜色方面的共同特征，总体来看这些特征相较于上月变化不大；

top 5 export categories-演示文稿

Exports range：8,052 - 4,592

演示文稿的风格变化不大，更受市场欢迎的常规演示文稿通常结构稳定，

版式简单，不需要过多的设计和装饰；

top 5 export categories-微信公众号封面

Exports range：8,869-3,567

在微信公众号榜单中，更大的文字更受市场欢迎，用量前十的设计中标题均占据了画面的70%以上，

除此之外，有8个席位的设计主题内容均为新媒体新闻相关的主题。

Ingredient

Publishes by Resource Type

JUL 01 - JUL 31

Unit: USD

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 888

Exports: 19220

export rate:2164.41%

applies: 1987

Exports: 11638

export rate:585.71%

applies: 9002

Exports: 8575

export rate:95.26%

applies: 1068

Exports: 7471

export rate:699.53%

applies: 1364

Exports: 7352

export rate:539.00%

applies: 1091

Exports: 6869

export rate:629.61%

applies: 1096

Exports: 6610

export rate:603.10%

applies: 2086

Exports: 4993

export rate:239.36%

applies: 2095

Exports: 4521

export rate:215.80%

applies: 1064

Exports: 4395

export rate:413.06%

applies: 1302

Exports: 3207

export rate:246.31%

applies: 2009

Exports: 2446

export rate:121.75%

applies: 1788

Exports: 1998

export rate:111.74%

applies: 1685

Exports: 1685

export rate:109.44%

applies: 880

Exports: 1810

export rate:205.68%

applies: 1135

Exports: 1740

export rate:153.30%

applies: 2938

Exports: 1543

export rate:52.52%

applies: 862

Exports: 1483

export rate:172.04%

applies: 1177

Exports: 1459

export rate:123.96%

applies: 3341

Exports: 1368

export rate:40.95%

“绝大多数为模板中的背景图片”

Top 20 Pro Photo Export

applies: 2356

Exports: 3172

export rate:134.63%

applies: 698

Exports: 2761

export rate:395.56%

applies: 333

Exports: 1726

export rate:518.32%

applies: 292

Exports: 1363

export rate:466.78%

applies: 1010

Exports: 1359

export rate:134.55%

applies: 419

Exports: 1037

export rate:247.49%

applies: 515

Exports: 924

export rate:179.42%

applies: 338

Exports: 902

export rate:266.86%

applies: 352

Exports: 822

export rate:233.52%

applies: 1033

Exports: 813

export rate:78.70%

applies: 465

Exports: 779

export rate:167.53%

applies: 289

Exports: 766

export rate:265.05%

applies: 727

Exports: 756

export rate:103.99%

applies: 383

Exports: 740

export rate:193.21%

applies: 330

Exports: 678

export rate:205.45%

applies: 1267

Exports: 671

export rate:52.96%

applies: 1076

Exports: 665

export rate:61.80%

applies: 689

Exports: 655

export rate:95.07%

applies: 514

Exports: 598

export rate:116.34%

applies: 290

Exports: 590

export rate:203.45%

“绝大多数为模板中的背景图片”

"mostly background images in templates"

Top 20 free Element Export

*此数据为除去全年top20 elements的元素

applies: 5957

Exports: 54171

export rate:909.37%

applies: 6476

Exports: 45747

export rate:706.41%

applies: 2032

Exports: 32989

export rate:1623.47%

applies: 3207

Exports: 29682

export rate:925.54%

applies: 2474

Exports: 43361

export rate:1752.67%

applies: 3958

Exports: 27699

export rate:699.82%

applies: 3874

Exports: 43199

export rate:1115.10%

applies: 5854

Exports: 42056

export rate:718.41%

applies: 27960

Exports: 27572

export rate:98.61%

applies: 9844

Exports: 24082

export rate:244.64%

applies: 2233

Exports: 23064

export rate:1032.87%

applies: 3606

Exports: 19522

export rate:541.38%

applies: 3044

Exports: 22758

export rate:747.63%

applies: 2321

Exports: 17366

export rate:748.21%

applies: 3373

Exports: 22020

export rate:652.83%

applies: 2170

Exports: 17051

export rate:785.76%

applies: 3891

Exports: 21042

export rate:540.79%

applies: 4285

Exports: 20123

export rate:469.61%

applies: 3906

Exports: 16545

export rate:423.58%

applies: 4513

Exports: 16036

export rate:355.33%

“绝大多数为模板中的元素”

applies: 6972

Exports: 10447

export rate:149.84%

applies: 985

Exports: 5159

export rate:523.76%

Top 20 Pro Element Export

*此数据为除去全年top20 elements的元素

applies: 6972

Exports: 10447

export rate:149.84%

applies: 872

Exports: 6437

export rate:738.19%

applies: 2508

Exports: 5066

export rate:201.99%

applies: 979

Exports: 5016

export rate:512.36%

applies: 738

Exports: 6329

export rate:857.59%

applies: 4332

Exports: 4961

export rate:114.52%

applies: 1568

Exports: 5217

export rate:332.72%

applies: 1459

Exports: 4849

export rate:332.35%

applies: 2086

Exports: 4730

export rate:226.75%

applies: 2897

Exports: 4369

export rate:150.81%

applies: 2767

Exports: 4346

export rate:157.07%

applies: 1097

Exports: 4249

export rate:387.33%

applies: 4115

Exports: 4244

export rate:103.13%

applies: 2348

Exports: 4236

export rate:180.41%

applies: 1623

Exports: 3987

export rate:245.66%

applies: 4085

Exports: 3833

export rate:93.83%

applies: 1943

Exports: 3764

export rate:193.72%

applies: 1097

Exports: 3658

export rate:333.45%

“绝大多数为模板中的元素”

Popular free elements by in-house

红色

模板应用

Exports: 39220

Exports: 9369

Exports: 15276

Exports: 11349

Exports: 9804

Exports: 8860

建军节｜建党节模板

蓝色科技

Exports: 17366

Exports: 9460

Exports: 8443

Exports: 7302

Exports: 7111

Exports: 6515

模板应用

科技模板

绝大多数都在模板中使用

Popular Pro elements by in-house

手绘人物

Exports: 1318

Exports: 1198

Exports: 881

Exports: 825

Exports: 918

Exports: 725

模板应用

招聘｜教育等模板

氛围背景

Exports: 1608

Exports: 1411

Exports: 790

Exports: 771

Exports: 955

Exports: 737

模板应用

科技｜红色｜教育等模板

绝大多数都在模板中使用

Top 50 PRO fonts apply

PRO TOP 50 中 Canva fonts 占 26 款，排名1-14皆为Canva Fonts 。26款Canva fonts 占 user apply总量的75.4%

ARR为17857，占TOP 50总量的75.6%，较6月份增长较小

Top 50 FREE fonts apply

FREE TOP 50 中 Canva fonts 占 21 款，占TOP 50 user apply总量的 38.7%，较上月有所减少，但符合整体趋势。

TOP50字体apply较上月减少了26.9%

Creator

Top 10 export template

total exports 76,305

total exports 14,591

total exports 26,295

total exports 13,743

total exports 17,134

total exports 12,377

total exports 16,202

total exports 12,012

total exports 14,696

total exports 10,666

喜报首次跃居creator最受欢迎的模板前十，其它模板总体变化不大，仅有排名变化；

Top 10 export rate

电商主图、喜报与小红书封面存在多次导出场景，导出率远高于其它类别

Top 5 Creator performance

Total exports 470,422

橘子设计

Total exports 342,086​

Total exports 252,690​

ZHIZHI工作室

洋洋有文

Total exports 179,638​

七月​工作室

Total exports 167,793​

一米​

Top 5 Creator submit

Total templates 3581

Total templates 1784

橘子设计

ZHIZHI工作室

Total templates 1714

七月工作室

Total templates 1630

洋洋有文

Total templates 1274

景象素材

Past summaries

– 2024.6.1-2024.6.31 –

– 2024.5.1-2024.5.31 –

– 2024.4.1-2024.4.30 –

– 2024.1.1-2024.3.31 –

– 2023.10.1-2023.10.31 –

– 2023.8.1-2023.8.30 –

– 2023.7.1-2023.7.31 –

– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

– 2023.4.1-2023.4.30 –

– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!