– 2024.7.1-2024.7.31 –

Created by China Design Team

中文版

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

THIS REPORT IS A SUMMARY OF CANVA CONTENT LIBRARY ​USER USAGE. THROUGH THIS REPORT, YOU CAN SEE:

Content MAU

Data Date: June 30

80%

Content Active Users Metrics

• The Monthly Content Active Users is a user count metric used to highlight the number of active users who are content active (that is, a user that has made an apply, export or publish using publicly available content in the last 30 days)
  
• The content MAU % is a metric highlighting the performance of content active users vs overall global active users - essentially identifying how many active users are content-active.
  

Content Revenue

41%

Data Date: June 30

Content Attributed Annualised Revenue

• The content attributed annualised revenue metric ​identifies the $ amount of annualised revenue that can be ​attributed to content. The attribution basis is as thus:
  
• Subscriptions uses a multi touch methodology e.g. ​Attribution is split firstly over all CTAs touched by a user ​over the 14 days prior to subscription; this number is then ​further split by the pro and paid resources that the user has ​touched over the same period.
  

Content Resource effective

Last 30 days

Template

Template Library Size

in zh-CN Locale

Top 50 search in marketplace

July 01-July 31

Presentation, logo is still the top two search hot words, the summer vacation is coming, the resume ranking has declined

In addition, hot festivals in the month still have a high search frequency

top 10 user AttractIVe templates

The top 10 templates with conversion rates from User Impressed to Applied

From the top 100 templates by total users apply

Compared with June, a new poster of Summer solar term（seasonal） has been added.

Presentations and resumes are divided equally, with fewer professional presentations and more styles (cartoon, Chinese style) exposed.

But government style presentations still top the list

Table-style resumes have taken the first place, replacing the previous situation where all tops were blue and white.

top 10 user Usability templates

The top 10 templates with conversion rates from User Applied to Published

From the top 100 templates by total users Publishing

The overall usage dropped compared to June, and the top 2 was resumes as usual.

Affected by summer vacation training and the release of college entrance examination results

Added the good news poster and learning and knowledge sharing RED cover

It is still a universal and reusable category such as: resume, The RED cover, poster, etc.

TOP 10 attributed arr Templates

View the templates that contributed the most ARR

Compared with June, the updated list has very little change, and 80% is the same as last month.

Added summer classes poster and beauty industry logo

Top 10 category exports

Compared with the last cycle, the overall change is little, the presentation ranking continues to drop one, wechat public ​number jumped to the fifth place!

top 5 export categories-Poster

Exports range：16,202 - 5,424

Compared with last month, the overall change is little, the template of the recruitment theme is still a good amount, and the theme of art ​exhibition has been added;

top 5 export categories-Mobile poster

Exports range：14,696- 4,664

Compared with last month, only the holiday design has been changed, and the summer enrollment mobile phone poster, as a seasonal theme, has not unexpectedly entered the ​ranking; "Red happy news" still has a relatively stable dosage;

top 5 export categories-Xiaohongshu Post

Exports range：26,295- 7,869

Knowledge sharing and popular science occupy the vast majority of seats, and the design layout is basically divided into two categories: ​attractive large-character newspaper cover and multi-level text inside page. Low saturation and high brightness are their common features in ​color, and generally speaking, these features have little change compared with last month;

top 5 export categories-Presentation

Exports range：8,052 - 4,592

The style of the presentation does not change much, and the conventional presentation that is more popular in the market is usually stable in structure, simple in ​format, and does not need too much design and decoration;

top 5 export categories-

WeChat Public Account Cover

Exports range：8,869-3,567

In the list of wechat public accounts, larger text is more popular in the market, and the title of the top ten designs occupies ​more than 70% of the screen. In addition, the design theme content of eight seats is related to new media news.

Ingredient

Publishes by Resource Type

JUL 01 - JUL 31

Unit: USD

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 888

Exports: 19220

export rate:2164.41%

applies: 1987

Exports: 11638

export rate:585.71%

applies: 9002

Exports: 8575

export rate:95.26%

applies: 1068

Exports: 7471

export rate:699.53%

applies: 1364

Exports: 7352

export rate:539.00%

applies: 1091

Exports: 6869

export rate:629.61%

applies: 1096

Exports: 6610

export rate:603.10%

applies: 2086

Exports: 4993

export rate:239.36%

applies: 2095

Exports: 4521

export rate:215.80%

applies: 1064

Exports: 4395

export rate:413.06%

applies: 1302

Exports: 3207

export rate:246.31%

applies: 2009

Exports: 2446

export rate:121.75%

applies: 1788

Exports: 1998

export rate:111.74%

applies: 1685

Exports: 1685

export rate:109.44%

applies: 880

Exports: 1810

export rate:205.68%

applies: 1135

Exports: 1740

export rate:153.30%

applies: 2938

Exports: 1543

export rate:52.52%

applies: 862

Exports: 1483

export rate:172.04%

applies: 1177

Exports: 1459

export rate:123.96%

applies: 3341

Exports: 1368

export rate:40.95%

"mostly background images in templates"

Top 20 Pro Photo Export

applies: 2356

Exports: 3172

export rate:134.63%

applies: 698

Exports: 2761

export rate:395.56%

applies: 333

Exports: 1726

export rate:518.32%

applies: 292

Exports: 1363

export rate:466.78%

applies: 1010

Exports: 1359

export rate:134.55%

applies: 419

Exports: 1037

export rate:247.49%

applies: 515

Exports: 924

export rate:179.42%

applies: 338

Exports: 902

export rate:266.86%

applies: 352

Exports: 822

export rate:233.52%

applies: 1033

Exports: 813

export rate:78.70%

applies: 465

Exports: 779

export rate:167.53%

applies: 289

Exports: 766

export rate:265.05%

applies: 727

Exports: 756

export rate:103.99%

applies: 383

Exports: 740

export rate:193.21%

applies: 330

Exports: 678

export rate:205.45%

applies: 1267

Exports: 671

export rate:52.96%

applies: 1076

Exports: 665

export rate:61.80%

applies: 689

Exports: 655

export rate:95.07%

applies: 514

Exports: 598

export rate:116.34%

applies: 290

Exports: 590

export rate:203.45%

"mostly background images in templates"

Top 20 free Element Export

* This data is for elements excluding the top20 elements of the year

applies: 5957

Exports: 54171

export rate:909.37%

applies: 6476

Exports: 45747

export rate:706.41%

applies: 2032

Exports: 32989

export rate:1623.47%

applies: 3207

Exports: 29682

export rate:925.54%

applies: 2474

Exports: 43361

export rate:1752.67%

applies: 3958

Exports: 27699

export rate:699.82%

applies: 3874

Exports: 43199

export rate:1115.10%

applies: 5854

Exports: 42056

export rate:718.41%

applies: 27960

Exports: 27572

export rate:98.61%

applies: 9844

Exports: 24082

export rate:244.64%

applies: 2233

Exports: 23064

export rate:1032.87%

applies: 3606

Exports: 19522

export rate:541.38%

applies: 3044

Exports: 22758

export rate:747.63%

applies: 2321

Exports: 17366

export rate:748.21%

applies: 3373

Exports: 22020

export rate:652.83%

applies: 2170

Exports: 17051

export rate:785.76%

applies: 3891

Exports: 21042

export rate:540.79%

applies: 4285

Exports: 20123

export rate:469.61%

applies: 3906

Exports: 16545

export rate:423.58%

applies: 4513

Exports: 16036

export rate:355.33%

"mostly background images in templates"

applies: 6972

Exports: 10447

export rate:149.84%

applies: 985

Exports: 5159

export rate:523.76%

Top 20 Pro Element Export

* This data is for elements excluding the top20 elements of the year

applies: 6972

Exports: 10447

export rate:149.84%

applies: 872

Exports: 6437

export rate:738.19%

applies: 2508

Exports: 5066

export rate:201.99%

applies: 979

Exports: 5016

export rate:512.36%

applies: 738

Exports: 6329

export rate:857.59%

applies: 4332

Exports: 4961

export rate:114.52%

applies: 1568

Exports: 5217

export rate:332.72%

applies: 1459

Exports: 4849

export rate:332.35%

applies: 2086

Exports: 4730

export rate:226.75%

applies: 2897

Exports: 4369

export rate:150.81%

applies: 2767

Exports: 4346

export rate:157.07%

applies: 1097

Exports: 4249

export rate:387.33%

applies: 4115

Exports: 4244

export rate:103.13%

applies: 2348

Exports: 4236

export rate:180.41%

applies: 1623

Exports: 3987

export rate:245.66%

applies: 4085

Exports: 3833

export rate:93.83%

applies: 1943

Exports: 3764

export rate:193.72%

applies: 1097

Exports: 3658

export rate:333.45%

"mostly background images in templates"

Popular free elements by in-house

Red style

template

Exports: 39220

Exports: 9369

Exports: 15276

Exports: 11349

Exports: 9804

Exports: 8860

red template

technology

Exports: 17366

Exports: 9460

Exports: 8443

Exports: 7302

Exports: 7111

Exports: 6515

template

technology template

The vast majority are used in templates

Popular Pro elements by in-house

Exports: 1318

Exports: 1198

Exports: 881

Exports: 825

Exports: 918

Exports: 725

template

Recruitment | Education template

Exports: 1608

Exports: 1411

Exports: 790

Exports: 771

Exports: 955

Exports: 737

template

Technology | Red | Education and other templates

The vast majority are used in templates

Top 50 PRO fonts apply

There are 25 Canva Fonts in the PRO TOP 50, and the top 14 are all Canva Fonts. 25 Canva Fonts account for 73.4% of the ​total number of user apps.

The ARR is 17702, accounting for 77% of the total number of Top 50.

Top 50 free fonts apply

Canva fonts account for 22 of the FREE TOP 50 fonts, or 42.4% of the total number of TOP 50 user apply.

Canva free fonts, which have just been launched, can be seen in the TOP 50, which means that our fonts are very popular ​among users.

Creator

Top 10 export template

total exports 76,305

total exports 26,295

total exports 17,134

total exports 16,202

total exports 14,696

total exports 14,591

total exports 13,743

total exports 12,377

total exports 12,012

total exports 10,666

The top three of the total number of resumes exported this month are resumes, and the cover of Small Red book is gradually rising, and the enthusiasm of ​creator to create small sweet potatoes is also gradually rising

Top 10 export rate

E-commerce main picture, happy news and small red book cover there are many export scenes, export rate is much higher than other categories

Top 5 Creator performance

Total exports 470,422

橘子设计

Total exports 342,086​

Total exports 252,690​

ZHIZHI工作室

洋洋有文

Total exports 179,638​

七月​工作室

Total exports 167,793​

一米​

Top 5 Creator submit

Total templates 3581

Total templates 1784

橘子设计

ZHIZHI工作室

Total templates 1714

七月工作室

Total templates 1630

洋洋有文

Total templates 1274

景象素材

Past summaries

– 2024.6.1-2024.6.31 –

– 2024.5.1-2024.5.31 –

– 2024.4.1-2024.4.30 –

– 2024.1.1-2024.3.31 –

– 2023.10.1-2023.10.31 –

– 2023.8.1-2023.8.30 –

– 2023.7.1-2023.7.31 –

– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

– 2023.4.1-2023.4.30 –

– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!