– 2024.8.1-2024.8.31 –

Created by China Design Team

中文版

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

这个报告是关于Canva Content Library用户端使用汇总

通过这个报告你可以看到：

Content MAU

Data Date: August 31

79%

Content Active Users Metrics

• The Monthly Content Active Users is a user count metric used to highlight the number of active users who are content active (that is, a user that has made an apply, export or publish using publicly available content in the last 30 days)
  
• The content MAU % is a metric highlighting the performance of content active users vs overall global active users - essentially identifying how many active users are content-active.
  

Content Revenue

41%

Data Date: August 31

Content Attributed Annualised Revenue

• The content attributed annualised revenue metric ​identifies the $ amount of annualised revenue that can be ​attributed to content. The attribution basis is as thus:
  
• Subscriptions uses a multi touch methodology e.g. ​Attribution is split firstly over all CTAs touched by a user ​over the 14 days prior to subscription; this number is then ​further split by the pro and paid resources that the user has ​touched over the same period.
  

Content Resource effective

Last 30 days

Template

Template Library Size

in zh-CN Locale

Top 50 search in marketplace

August 01 - August 31

开学季即将到来，校园相关关键词逐渐露出，呈现快速增长趋势，

本月热门节日与上月热门节日交替，如七夕、立秋、建军节等节日；

top 10 user AttractIVe templates

在用户点击（Apply）前100名的模版中，从看见（impressed）到点击（Apply）转化率前十的模版，

用户点击（Apply）区间为：3240 - 30394

top 10 仍然保持4个简历上榜，暑假影响导致演示文稿用量减少

其中高亮出了人物信息的简历榜示吸引点击使用，以及上个月盘点过的表格样式简历又有新鲜模版出现

办公汇报的视觉依旧是蓝白配色的专业商务风效果最好

本月新增了立秋和七夕节日海报，以及年轻人喜欢的游戏陪玩自介卡

符合中国用户喜欢的特色视觉：动漫和古风

top 10 user Usability templates

在用户导出（Publish）前100名的模版中，从点击（Apply）到导出（publish）转化率前十的模版，

用户导出（Publish）区间为：1597 - 18813

导出转化好的内容仍然是：简历，喜报，小红书封面

板式结构清晰简单，适合复用

其中小红书占比比上个月高，其热门内容为：语录，心理，知识分享

通用且信息为主的内容，配色与历史有较高一致性：浅色，蓝色（专业），暖色

TOP 10 attributed arr Templates

查看8月贡献ARR最多的模版和金额（USD）

8月临近开学季，社团招新开始筹备，新增3个大学生社招/活动模版

学生社招热门视觉特性为：

轻盈，充满活力的年轻人物插画，蓝紫，撞色，宇宙等代表创意和未来的视觉

Top 10 category exports

微信朋友圈

微信公众号封面

主图图片

（竖版）

小红书帖子

演示文稿

简历

日签

手机海报跃居为最受欢迎的模板类别，小红书帖子依然维持了上月的热度，其它类别排名变化不大

top 5 export categories-手机海报

Exports range：17,152- 7,457

手机海报相较于上月，仅有节日性的设计有所更替，暑假招生手机海报作为应季主题，也毫不意外的进入排行榜之中；

需注意，“红色喜报“依然有较为稳定的用量；

top 5 export categories-海报（竖版）

Exports range：20,374 - 6,597

临近开学，校园社团与学生会招新主题海报用量明显增多，招聘主题的模板也占据了绝大多数版面；

top 5 export categories-小红书帖子

Exports range：16,440- 8,305

卡通大字报风格的知识分享类小红书封面模板生命周期更长，

而精致简约的小红书帖子相对较容易被替代；

top 5 export categories-演示文稿

Exports range：7,943 - 4,262

演示文稿类别与上月相比，整体变化不大，仅有排名变化，

新增了中国风、工作汇报、旅游产品介绍三个模板；

top 5 export categories-微信公众号封面

Exports range：8,046-3,434

在微信公众号榜单中，更大的文字更受市场欢迎，用量前十的设计中标题均占据了画面的70%以上，

除此之外，有8个席位的设计主题内容均为新媒体新闻相关的主题。

Ingredient

Publishes by Resource Type

AUG 01 - AUG 31

4,245,317

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 1606

Exports: 16790

export rate:1045.45%

applies: 2549

Exports: 11450

export rate:449.20%

applies: 9202

Exports: 9266

export rate:100.70%

applies: 1257

Exports: 7003

export rate:557.12%

applies: 2497

Exports: 6237

export rate:249.78%

applies: 1398

Exports: 6036

export rate:431.76%

applies: 1085

Exports: 5056

export rate:465.99%

applies: 1506

Exports: 4156

export rate:275.96%

applies: 1288

Exports: 3837

export rate:297.90%

applies: 1922

Exports: 3803

export rate:197.87%

applies: 4931

Exports: 3499

export rate:70.96%

applies: 1254

Exports: 2446

export rate:195.06%

applies: 1187

Exports: 2262

export rate:190.56%

applies: 1820

Exports: 2258

export rate:124.07%

applies: 1075

Exports: 2046

export rate:190.33%

applies: 3220

Exports: 1620

export rate:50.31%

applies: 1266

Exports: 1517

export rate:119.83%

applies: 1029

Exports: 1442

export rate:140.14%

applies: 899

Exports: 1394

export rate:155.06%

applies: 1606

Exports: 1321

export rate:82.25%

“绝大多数为模板中的背景图片”

Top 20 Pro Photo Export

applies: 2321

Exports: 2674

export rate:115.21%

applies: 285

Exports: 1605

export rate:563.16%

applies: 330

Exports: 917

export rate:277.88%

applies: 502

Exports: 837

export rate:166.73%

applies: 359

Exports: 814

export rate:226.74%

applies: 892

Exports: 804

export rate:90.13%

applies: 410

Exports: 747

export rate:182.20%

applies: 440

Exports: 727

export rate:165.23%

applies: 601

Exports: 688

export rate:114.48%

applies: 318

Exports: 676

export rate:212.58%

applies: 976

Exports: 582

export rate:59.63%

applies: 396

Exports: 398

export rate:100.51%

applies: 300

Exports: 394

export rate:131.33%

applies: 422

Exports: 386

export rate:91.47%

applies: 322

Exports: 380

export rate:118.01%

applies: 1187

Exports: 362

export rate:30.50%

applies: 350

Exports: 345

export rate:98.57%

applies: 453

Exports: 319

export rate:70.42%

applies: 289

Exports: 307

export rate:106.23%

applies: 390

Exports: 259

export rate:66.41%

“绝大多数为模板中的背景图片”

"mostly background images in templates"

Top 20 free Element Export

*此数据为除去全年top20 elements的元素

applies: 3814

Exports: 52768

export rate:1383.53%

applies: 7117

Exports: 47184

export rate:662.98%

applies: 2393

Exports: 46737

export rate:1953.07%

applies: 6333

Exports: 42263

export rate:667.35%

applies: 3646

Exports: 41286

export rate:1132.36%

applies: 5899

Exports: 38749

export rate:656.87%

applies: 4015

Exports: 37998

export rate:946.40%

applies: 6380

Exports: 37919

export rate:594.34%

applies: 8869

Exports: 20827

export rate:234.83%

applies: 3273

Exports: 37085

export rate:1133.06%

applies: 4091

Exports: 36636

export rate:895.53%

applies: 2513

Exports: 35647

export rate:1418.50%

applies: 3022

Exports: 34945

export rate:1156.35%

applies: 2628

Exports: 32871

export rate:1250.80%

applies: 2175

Exports: 31178

export rate:1433.47%

applies: 2440

Exports: 29896

export rate:1225.25%

applies: 13496

Exports: 25591

export rate:189.62%

applies: 3927

Exports: 24710

export rate:629.23%

applies: 7844

Exports: 31261

export rate:398.53%

applies: 4644

Exports: 19029

export rate:409.75%

“绝大多数为模板中的元素”

applies: 6542

Exports: 12228

export rate:186.92%

applies: 2032

Exports: 8975

export rate:441.68%

Top 20 Pro Element Export

*此数据为除去全年top20 elements的元素

applies: 979

Exports: 11589

export rate:1183.76%

applies: 857

Exports: 10623

export rate:1239.56%

applies: 8631

Exports: 9757

export rate:113.05%

applies: 4261

Exports: 8163

export rate:191.57%

applies: 1789

Exports: 7597

export rate:424.65%

applies: 3249

Exports: 6611

export rate:203.48%

applies: 6441

Exports: 9539

export rate:148.10%

applies: 2833

Exports: 5790

export rate:204.38%

applies: 3531

Exports: 5108

export rate:144.66%

applies: 1794

Exports: 4814

export rate:268.34%

applies: 2606

Exports: 4783

export rate:183.54%

applies: 1108

Exports: 4672

export rate:421.66%

applies: 1154

Exports: 3626

export rate:314.21%

applies: 1764

Exports: 3574

export rate:202.61%

applies: 1944

Exports: 3521

export rate:181.12%

applies: 2287

Exports: 3372

export rate:147.44%

applies: 1143

Exports: 3186

export rate:278.74%

applies: 3400

Exports: 3028

export rate:89.06%

“绝大多数为模板中的元素”

Popular free elements by in-house

卡通喇叭

Exports: 37085

Exports: 17878

Exports: 24710

Exports: 19029

Exports: 15359

Exports: 9087

模板应用

大学生｜招聘｜教育｜旅行模板

手绘人物

Exports: 14225

Exports: 8906

Exports: 11703

Exports: 7530

Exports: 10160

Exports: 7113

绝大多数都在模板中使用

模板应用

教育培训｜开学季模板

Popular Pro elements by in-house

中国风

Exports: 2326

Exports: 1543

Exports: 1993

Exports: 1010

Exports: 918

模板应用

节气｜中秋｜中国文化模板

Exports: 935

手绘人物

Exports: 1514

Exports: 905

Exports: 1371

Exports: 856

Exports: 1289

Exports: 839

模板应用

大学生｜开学季｜教育等模板

绝大多数都在模板中使用

Top 50 PRO fonts apply

Top 50 FREE fonts apply

Creator

Top 10 export template

total exports 54,964

total exports 13,390

total exports 20,374

total exports 11,975

total exports 15,336

total exports 11,425

total exports 14,636

total exports 10,726

total exports 13,590

total exports 10,434

相较于上月，排名前八模板没有变化，仅有名次交替变化；

Top 10 export rate

电商主图、喜报与小红书封面存在多次导出场景，导出率远高于其它类别；

Top 5 Creator performance

Total exports 497,193

橘子设计

Total exports 319,185

Total exports 241,238

ZHIZHI工作室

洋洋有文

Total exports 182,976

旺旺

Total exports 180,280

七月工作室

Top 5 Creator submit

Total templates 3727

Total templates 1990

橘子设计

ZHIZHI工作室

Total templates 1761

七月工作室

Total templates 1754

洋洋有文

Total templates 1344

视创文化

Past summaries

– 2024.7.1-2024.7.31 –

– 2024.6.1-2024.6.31 –

– 2024.5.1-2024.5.31 –

– 2024.4.1-2024.4.30 –

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– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

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– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!