– 2024.8.1-2024.8.31 –

Created by China Design Team

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

THIS REPORT IS A SUMMARY OF CANVA CONTENT LIBRARY ​USER USAGE. THROUGH THIS REPORT, YOU CAN SEE:

Content MAU

Data Date: August 31

79%

Content Active Users Metrics

• The Monthly Content Active Users is a user count metric used to highlight the number of active users who are content active (that is, a user that has made an apply, export or publish using publicly available content in the last 30 days)
  
• The content MAU % is a metric highlighting the performance of content active users vs overall global active users - essentially identifying how many active users are content-active.
  

Content Revenue

39%

Data Date: August 31

Content Attributed Annualised Revenue

• The content attributed annualised revenue metric ​identifies the $ amount of annualised revenue that can be ​attributed to content. The attribution basis is as thus:
  
• Subscriptions uses a multi touch methodology e.g. ​Attribution is split firstly over all CTAs touched by a user ​over the 14 days prior to subscription; this number is then ​further split by the pro and paid resources that the user has ​touched over the same period.
  

Content Resource effective

Last 30 days

Template

Template Library Size

in zh-CN Locale

Top 50 search in marketplace

August 01 - August 31

The opening season is coming, and campus related keywords are gradually revealed, showing a rapid growth trend.

This month's popular festivals alternate with last month's popular festivals, such as Qixi, Start of Autumn, Army Day and other festivals;

top 10 user AttractIVe templates

The top 10 templates with conversion rates from User Impressed to Applied

From the top 100 templates by total users apply

There are still 4 resumes on the top 10, but the impact of summer vacation has led to a reduction in the use of presentations.

Among them, the resume display with the personal information highlighted attracts clicks

The vision of office reporting is still the professional business style with blue and white color scheme, which has the best effect.

Newly added this month are posters for the Beginning of Autumn(24 solar terms) and Chinese Valentine's Day festivals,

as well as Game personal introduction card that young people like.

In line with the visual characteristics that Chinese users like: Comics and Ancient style

top 10 user Usability templates

The top 10 templates with conversion rates from User Applied to Published

From the top 100 templates by total users Publishing

The good published conversion content is still: resume, good news, the RED cover

The layout is clear and simple, suitable for reuse

Among them, the proportion of RED cover is higher than last month, and its popular contents are: Quotations, Psychology, Knowledge sharing

General and information-based content, the color matching is highly consistent with history: light color, blue (professional), warm color

TOP 10 attributed arr Templates

View the templates that contributed the most ARR

August is approaching the Back to school season, and club recruitment preparations have begun. ​Three new social recruitment/activity templates for college students have been added.

Popular visual features for student social recruitment are:

Light, energetic young character illustrations, blue and purple, contrasting colors, universe, etc. ​represent creativity and future vision.

Top 10 category exports

Mobile phones jumped to the most popular template category, Xiaored book posts still maintained the heat of last month, ​and the rankings of other categories changed little

top 5 export categories-Mobile poster

Exports range：17,152- 7,457

Compared with last month, only the holiday design has been changed, and the summer enrollment mobile phone poster, as a seasonal theme, has not unexpectedly entered the ​ranking; It should be noted that the amount of "red happy news" is still relatively stable;

top 5 export categories-Poster

Exports range：20,374 - 6,597

Near the beginning of the semester, the use of new theme posters by campus associations and students' unions has increased significantly, and the ​templates of recruitment themes have occupied the vast majority of the pages;

top 5 export categories-Xiaohongshu Post

Exports range：16,440- 8,305

Cartoon poster style knowledge sharing class red book cover template has a longer life cycle,

The delicate and simple little red book post is relatively easy to be replaced;

top 5 export categories-Presentation

Exports range：7,943 - 4,262

Cartoon poster style knowledge sharing class red book cover template has a longer life cycle,

The delicate and simple little red book post is relatively easy to be replaced; Presentation categories did not change much overall from last month, except for ​ranking changes, There are three new templates: Chinese style, work report and tourism product introduction.

top 5 export categories-

WeChat Public Account Cover

Exports range：8,046-3,434

In the list of wechat public accounts, larger text is more popular in the market, and the titles of the top ten designs occupy ​more than 70% of the screen. In addition, the design theme content of eight seats is related to new media news.

Ingredient

Publishes by Resource Type

AUG 01 - AUG 31

4,245,317

Top 50 search in Object Panel

applies: 1606

Exports: 16790

export rate:1045.45%

Top 20 free Photo Export

applies: 2549

Exports: 11450

export rate:449.20%

applies: 9202

Exports: 9266

export rate:100.70%

applies: 1257

Exports: 7003

export rate:557.12%

applies: 2497

Exports: 6237

export rate:249.78%

applies: 1398

Exports: 6036

export rate:431.76%

applies: 1085

Exports: 5056

export rate:465.99%

applies: 1506

Exports: 4156

export rate:275.96%

applies: 1288

Exports: 3837

export rate:297.90%

applies: 1922

Exports: 3803

export rate:197.87%

applies: 4931

Exports: 3499

export rate:70.96%

applies: 3220

Exports: 1620

export rate:50.31%

applies: 1254

Exports: 2446

export rate:195.06%

applies: 1266

Exports: 1517

export rate:119.83%

applies: 1187

Exports: 2262

export rate:190.56%

applies: 1029

Exports: 1442

export rate:140.14%

applies: 1820

Exports: 2258

export rate:124.07%

applies: 899

Exports: 1394

export rate:155.06%

applies: 1075

Exports: 2046

export rate:190.33%

applies: 1606

Exports: 1321

export rate:82.25%

"mostly background images in templates"

Top 20 Pro Photo Export

applies: 2321

Exports: 2674

export rate:115.21%

applies: 285

Exports: 1605

export rate:563.16%

applies: 330

Exports: 917

export rate:277.88%

applies: 502

Exports: 837

export rate:166.73%

applies: 359

Exports: 814

export rate:226.74%

applies: 892

Exports: 804

export rate:90.13%

applies: 410

Exports: 747

export rate:182.20%

applies: 440

Exports: 727

export rate:165.23%

applies: 601

Exports: 688

export rate:114.48%

applies: 318

Exports: 676

export rate:212.58%

applies: 976

Exports: 582

export rate:59.63%

applies: 396

Exports: 398

export rate:100.51%

applies: 300

Exports: 394

export rate:131.33%

applies: 422

Exports: 386

export rate:91.47%

applies: 322

Exports: 380

export rate:118.01%

applies: 1187

Exports: 362

export rate:30.50%

applies: 350

Exports: 345

export rate:98.57%

applies: 453

Exports: 319

export rate:70.42%

applies: 289

Exports: 307

export rate:106.23%

applies: 390

Exports: 259

export rate:66.41%

"mostly background images in templates"

Top 20 free Element Export

* This data is for elements excluding the top20 elements of the year

applies: 3814

Exports: 52768

export rate:1383.53%

applies: 7117

Exports: 47184

export rate:662.98%

applies: 2393

Exports: 46737

export rate:1953.07%

applies: 6333

Exports: 42263

export rate:667.35%

applies: 3646

Exports: 41286

export rate:1132.36%

applies: 5899

Exports: 38749

export rate:656.87%

applies: 4015

Exports: 37998

export rate:946.40%

applies: 6380

Exports: 37919

export rate:594.34%

applies: 8869

Exports: 20827

export rate:234.83%

applies: 3273

Exports: 37085

export rate:1133.06%

applies: 4091

Exports: 36636

export rate:895.53%

applies: 2513

Exports: 35647

export rate:1418.50%

applies: 3022

Exports: 34945

export rate:1156.35%

applies: 2628

Exports: 32871

export rate:1250.80%

applies: 2175

Exports: 31178

export rate:1433.47%

applies: 2440

Exports: 29896

export rate:1225.25%

applies: 13496

Exports: 25591

export rate:189.62%

applies: 3927

Exports: 24710

export rate:629.23%

applies: 7844

Exports: 31261

export rate:398.53%

applies: 4644

Exports: 19029

export rate:409.75%

"mostly background images in templates"

Top 20 Pro Element Export

* This data is for elements excluding the top20 elements of the year

applies: 6542

Exports: 12228

export rate:186.92%

applies: 979

Exports: 11589

export rate:1183.76%

applies: 857

Exports: 10623

export rate:1239.56%

applies: 8631

Exports: 9757

export rate:113.05%

applies: 2032

Exports: 8975

export rate:441.68%

applies: 4261

Exports: 8163

export rate:191.57%

applies: 1789

Exports: 7597

export rate:424.65%

applies: 3249

Exports: 6611

export rate:203.48%

applies: 6441

Exports: 9539

export rate:148.10%

applies: 2833

Exports: 5790

export rate:204.38%

applies: 3531

Exports: 5108

export rate:144.66%

applies: 1794

Exports: 4814

export rate:268.34%

applies: 2606

Exports: 4783

export rate:183.54%

applies: 1108

Exports: 4672

export rate:421.66%

applies: 1154

Exports: 3626

export rate:314.21%

applies: 1764

Exports: 3574

export rate:202.61%

applies: 1944

Exports: 3521

export rate:181.12%

applies: 2287

Exports: 3372

export rate:147.44%

applies: 1143

Exports: 3186

export rate:278.74%

applies: 3400

Exports: 3028

export rate:89.06%

"mostly background images in templates"

Popular free elements by in-house

Exports: 37085

Exports: 17878

Exports: 24710

Exports: 19029

Exports: 15359

Exports: 9087

大学生｜招聘｜教育｜旅行模板

Exports: 14225

Exports: 8906

Exports: 11703

Exports: 7530

Exports: 10160

Exports: 7113

教育培训｜开学季模板

The vast majority are used in templates

Popular Pro elements by in-house

Exports: 2326

Exports: 1543

Exports: 1993

Exports: 1010

Exports: 918

节气｜中秋｜中国文化模板

Exports: 935

hand drawn

Exports: 1514

Exports: 905

Exports: 1371

Exports: 856

Exports: 1289

Exports: 839

大学生｜开学季｜教育等模板

The vast majority are used in templates

Top 50 PRO fonts apply

Top 50 free fonts apply

Creator

Top 10 export template

total exports 54,964

total exports 20,374

total exports 15,336

total exports 14,636

total exports 13,590

total exports 13,390

total exports 11,975

total exports 11,425

total exports 10,726

total exports 10,434

Compared with last month, the top eight templates have not changed, only the ranking has changed alternately;

Top 10 export rate

E-commerce main picture, happy news and small red book cover there are many export scenes, export rate is much higher than other categories;

Top 5 Creator performance

Total exports 497,193

橘子设计

Total exports 319,185

Total exports 241,238

ZHIZHI工作室

洋洋有文

Total exports 182,976

旺旺

Total exports 180,280

七月工作室

Top 5 Creator submit

Total templates 3727

Total templates 1990

橘子设计

ZHIZHI工作室

Total templates 1761

七月工作室

Total templates 1754

洋洋有文

Total templates 1344

视创文化

Past summaries

– 2024.7.1-2024.7.31 –

– 2024.6.1-2024.6.31 –

– 2024.5.1-2024.5.31 –

– 2024.4.1-2024.4.30 –

– 2024.1.1-2024.3.31 –

– 2023.10.1-2023.10.31 –

– 2023.8.1-2023.8.30 –

– 2023.7.1-2023.7.31 –

– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

– 2023.4.1-2023.4.30 –

– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!