– 2024.9.1-2024.9.30 –

Created by China Design Team

中文版

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English Version

More new content release please follow slack channel: #rollouts-templates-cn , #new-content-release-cn

TL;DR

THIS REPORT IS A SUMMARY OF CANVA CONTENT LIBRARY ​USER USAGE. THROUGH THIS REPORT, YOU CAN SEE:

Content MAU

Data Date: September 28

79%

Content Active Users Metrics

• The Monthly Content Active Users is a user count metric used to highlight the number of active users who are content active (that is, a user that has made an apply, export or publish using publicly available content in the last 30 days)
  
• The content MAU % is a metric highlighting the performance of content active users vs overall global active users - essentially identifying how many active users are content-active.
  

Content Revenue

38%

Data Date: September 28

Content Attributed Annualised Revenue

• The content attributed annualised revenue metric ​identifies the $ amount of annualised revenue that can be ​attributed to content. The attribution basis is as thus:
  
• Subscriptions uses a multi touch methodology e.g. ​Attribution is split firstly over all CTAs touched by a user ​over the 14 days prior to subscription; this number is then ​further split by the pro and paid resources that the user has ​touched over the same period.
  

Content Resource effective

Last 30 days

Template

Template Library Size

in zh-CN Locale

Top 50 search in marketplace

September 01 - September 30

Most of the new search terms are seasonal search terms of the month, such as festivals and solar terms, in addition to campus, logo, ppt, recruitment related ​search terms are still strong

top 10 user AttractIVe templates

The top 10 templates with conversion rates from User Impressed to Applied

From the top 100 templates by total users apply

The back-to-school season is reviving, with almost all of the top 10 templates being converted to presentations

on themes such as campus reports, council elections, Mid-Autumn Festival, and government affairs.

Creative and fun, the youthful visuals are deeply favored by young users

top 10 user Usability templates

The top 10 templates with conversion rates from User Impressed to Applied

From the top 100 templates by total users apply

Compared to August, the categories with higher conversion rates in September are still resumes, with The RED covers being predominant.

From a visual perspective, there are mostly general, minimalist, and cute illustrations.

In terms of layout, the text structure is clear, and the decorative elements are relatively simple.

TOP 10 attributed arr Templates

The top 10 templates with conversion rates from User Applied to Published

From the top 100 templates by total users Publishing

Compared with last month, there are still little changes in the list.

The retro Mid-Autumn Festival and the college recruitment poster have been added

Top 10 category exports

Daily signature​

logo fell out of the top 10, wechat circle of friends replaced the position of logo, the other basically no change

top 5 export categories-Poster

Exports range：33,555 - 12,706

September is a popular month for campus activities, among which club recruitment is the most popular. Among the top ten poster templates this month, 5 are club recruitment.

Because the audience is school students, bright colors and vibrant flat illustration style are more favored.

top 5 export categories-Mobile poster

Exports range：38,707- 15,001

Mobile phone poster and poster (vertical version) category has a clear distinction in content, compared to the top 10 mobile phone poster theme is more festive, in the top 10 ​mobile phone posters downloaded by users, 8 seats are the current or next month's hot holiday theme.

top 5 export categories-Xiaohongshu Post

Exports range：17,009- 9,797

Compared with last month, the most popular small red book post is still the hot template of last month, only the ranking has changed, and the top three have not even changed.

top 5 export categories-Presentation

Exports range：18,617 - 10,710

The top 10 most popular templates for presentation users are all works by creators, of which 6 works were popular templates last month

top 5 export categories-

WeChat Public Account Cover

Exports range：8,869-3,567

In the list of wechat public accounts, larger text is more popular in the market, and the title of the top ten designs occupies ​more than 70% of the screen. In addition, there are 8 design topics related to new media news.

Ingredient

Publishes by Resource Type

Sep 01 - Sep 30

Top 50 search in Object Panel

Top 20 free Photo Export

applies: 1293

Exports: 26353

export rate:2038.13%

applies: 2248

Exports: 18714

export rate:832.47%

applies: 1183

Exports: 11452

export rate:968.05%

applies: 1257

Exports: 10046

export rate:799.20%

applies: 2458

Exports: 7691

export rate:312.90%

applies: 1087

Exports: 7361

export rate:677.18%

applies: 1597

Exports: 7127

export rate:446.27%

applies: 1774

Exports: 6337

export rate:357.22%

applies: 1312

Exports: 5586

export rate:425.76%

applies: 6390

Exports: 5388

export rate:84.32%

applies: 1139

Exports: 4532

export rate:397.89%

applies: 1628

Exports: 3874

export rate:237.96%

applies: 1151

Exports: 2875

export rate:249.78%

applies: 1048

Exports: 2758

export rate:263.17%

applies: 1423

Exports: 2436

export rate:171.19%

applies: 915

Exports: 1839

export rate:200.98%

applies: 3437

Exports: 1832

export rate:53.30%

applies: 1777

Exports: 1688

export rate:94.99%

applies: 3267

Exports: 1578

export rate:48.30%

applies: 1105

Exports: 1446

export rate:130.86%

"mostly background images in templates"

Top 20 Pro Photo Export

applies: 998

Exports: 4171

export rate:417.94%

applies: 2320

Exports: 2477

export rate:106.77%

applies: 554

Exports: 1887

export rate:340.61%

applies: 605

Exports: 1281

export rate:211.74%

applies: 2151

Exports: 1237

export rate:57.51%

applies: 1221

Exports: 1096

export rate:89.76%

applies: 467

Exports: 1051

export rate:225.05%

applies: 369

Exports: 932

export rate:252.57%

applies: 970

Exports: 921

export rate:94.95%

applies: 556

Exports: 859

export rate:154.50%

applies: 454

Exports: 718

export rate:158.15%

applies: 406

Exports: 681

export rate:167.73%

applies: 342

Exports: 665

export rate:194.44%

applies: 443

Exports: 645

export rate:145.60%

applies: 369

Exports: 641

export rate:173.71%

applies: 504

Exports: 627

export rate:124.40%

applies: 386

Exports: 617

export rate:159.84%

applies: 429

Exports: 591

export rate:137.76%

applies: 370

Exports: 571

export rate:154.32%

applies: 482

Exports: 561

export rate:116.39%

"mostly background images in templates"

Top 20 free Element Export

applies: 5957

Exports: 54171

export rate:909.37%

applies: 2032

Exports: 32989

export rate:1623.47%

applies: 6476

Exports: 45747

export rate:706.41%

applies: 3207

Exports: 29682

export rate:925.54%

applies: 2474

Exports: 43361

export rate:1752.67%

applies: 3958

Exports: 27699

export rate:699.82%

applies: 3874

Exports: 43199

export rate:1115.10%

applies: 5854

Exports: 42056

export rate:718.41%

applies: 27960

Exports: 27572

export rate:98.61%

applies: 9844

Exports: 24082

export rate:244.64%

applies: 2233

Exports: 23064

export rate:1032.87%

applies: 3606

Exports: 19522

export rate:541.38%

applies: 3044

Exports: 22758

export rate:747.63%

applies: 2321

Exports: 17366

export rate:748.21%

applies: 3373

Exports: 22020

export rate:652.83%

applies: 3891

Exports: 21042

export rate:540.79%

applies: 4285

Exports: 20123

export rate:469.61%

applies: 2170

Exports: 17051

export rate:785.76%

applies: 3906

Exports: 16545

export rate:423.58%

applies: 4513

Exports: 16036

export rate:355.33%

"mostly background images in templates"

applies: 5784

Exports: 17641

export rate:305.00%

applies: 1901

Exports: 7925

export rate:416.89%

applies: 1705

Exports: 6553

export rate:384.34%

applies: 2738

Exports: 5301

export rate:193.61%

Top 20 Pro Element Export

*此数据为除去全年top20 elements的元素

applies: 15408

Exports: 89620

export rate:581.65%

applies: 8286

Exports: 10578

export rate:127.66%

applies: 1986

Exports: 10098

export rate:508.46%

applies: 1054

Exports: 8787

export rate:833.68%

applies: 5989

Exports: 7707

export rate:128.69%

applies: 881

Exports: 7632

export rate:866.29%

applies: 3005

Exports: 7164

export rate:238.40%

applies: 4012

Exports: 6597

export rate:164.43%

applies: 3798

Exports: 6074

export rate:159.93%

applies: 1821

Exports: 5079

export rate:278.91%

applies: 1464

Exports: 5970

export rate:407.79%

applies: 2727

Exports: 5006

export rate:183.57%

applies: 916

Exports: 5937

export rate:648.14%

applies: 834

Exports: 4713

export rate:565.11%

applies: 1408

Exports: 5462

export rate:387.93%

applies: 3028

Exports: 4456

export rate:147.16%

"mostly background images in templates"

Popular free elements by in-house

National Day

Exports: 73146

Exports: 64721

Exports: 51324

Exports: 43685

Exports: 52412

Exports: 40105

国庆节模板

Exports: 66080

Exports: 62908

Exports: 30237

Exports: 30038

Exports: 48037

Exports: 27838

中糗模板

The vast majority are used in templates

Popular Pro elements by in-house

Exports: 7925

Exports: 3311

Exports: 7164

Exports: 2790

Exports: 3989

Exports: 2250

中秋节模板

Exports: 1527

Exports: 1087

Exports: 1318

Exports: 1079

Exports: 1296

Exports: 1048

国庆｜中秋｜中国风模板

The vast majority are used in templates

Top 50 PRO fonts apply

Top 50 free fonts apply

Creator

Top 10 export template

total exports 153,372

total exports 20,766

total exports 38,707

total exports 20,256

total exports 26,719

total exports 20,209

total exports 24,231

total exports 19,691

total exports 22,532

total exports 19,263

This month, the creators' top 10 most popular works have changed a lot, and in these new templates, all of them are major ​holiday themes in September and October.

Top 10 export rate

Among the top 100 most popular templates, happy news and Little Red book posts have multiple export scenarios, and the export rate is ​much higher than that of other categories

Top 5 Creator performance

Total exports 474,167

橘子设计

Total exports 701,451

Total exports 424,727

ZHIZHI工作室

洋洋有文

Total exports 254,817

旺旺

Total exports 232,753

Justin guo的团队

Top 5 Creator submit

Total templates 3957

Total templates 2124

橘子设计

ZHIZHI工作室

Total templates 1843

洋洋有文

Total templates 1838

七月工作室

Total templates 1552

视创文化

Past summaries

– 2024.8.1-2024.8.31 –

– 2024.7.1-2024.7.31 –

– 2024.6.1-2024.6.31 –

– 2024.5.1-2024.5.31 –

– 2024.4.1-2024.4.30 –

– 2024.1.1-2024.3.31 –

– 2023.10.1-2023.10.31 –

– 2023.8.1-2023.8.30 –

– 2023.7.1-2023.7.31 –

– 2023.6.1-2023.6.30 –

– 2023.5.1-2023.5.31 –

– 2023.4.1-2023.4.30 –

– 2023.3.1-2023.3.31 –

– 2023.1.23-2023.2.23 –

– 2022.1-2022.12 –

Kudos to @Qiu Yi, @Feifei Long, @Wanxin Qian, @Qingzheng Wei @Vicky Lu and @Yuwei Cui for edited!